Romania's hotel industry recorded a 16% increase in turnover in 2025, reaching €2.2 billion, according to a Crosspoint Real Estate report, but the drivers behind this growth signal a structural shift. The advance is driven primarily by rate increases and the upscale segment, while overall demand has shown the first signs of softening.

Moxy Budapest Downtown has opened its doors in central Budapest, marking the debut of Marriott International's lifestyle brand in Hungary. The hotel is located on Kazinczy Street in one of Budapest's cultural districts.

Realis WAM Alapkezelő has begun development of a lifestyle hotel, with the operations to be managed by a Continental Group subsidiary.

Mendota Invest, the investor behind the Emonika project owned by OTP Group, has signed hotel lease agreements with Mogotel Hotel Group and Eurostars Hotel Company.

Danubius Hotels Zrt. has spent HUF 50 billion (€125 million) from its own funds on refurbishing its hotels over the past five years, with renovations continuing. The British-owned company employs more than 2,000 people in Hungary and operates 16 hotels with 4,046 rooms.

Bucharest's hotel market recorded the strongest performance in CEE in 2025, with revenue per available room (RevPAR) increasing by 12% year-on-year, according to analysis by Cushman & Wakefield.

Prize by Radisson has opened its first hotel in Poland, marking the lifestyle midscale brand's entry into the Polish market. The 125-room hotel is located in central Gdańsk, 300 metres from the Motława River.

Accor has announced the signing of a franchise agreement with Romanian investor MKS PROD to open a new Mercure hotel in Craiova, the second largest city in southern Romania.

Romania's hospitality industry recorded the highest number of hotel nights in three decades during 2025, according to Colliers' annual report. Despite a challenging economic backdrop in H2 2025, interest in Romanian travel remained strong, particularly among foreign tourists who generated nearly 5 million overnight stays.

Accent Hotel Management and Wing have jointly taken over the management of Hotel Yacht Wellness & Business Siófok starting this year.