Poland's hotel market has entered a phase of stable growth after several years of post-pandemic recovery. More than 2,600 hotels are currently operating in the country, with the number of available beds rising from 321,000 to 334,700 between 2024 and 2025, a 4.3 per cent year-on-year increase. As of March 2026, 263 hotels operated under 58 brands belonging to 17 international chains. "After several years of recovery, the Polish hotel market has entered a phase of stable growth. Demand remains strong, while hotels continue to improve their operating performance. Investor activity is robust, and alongside new projects and the expansion of international brands, the modernisation and repositioning of existing properties are becoming increasingly important," said Katarzyna Tencza, Transaction Director at Walter Herz.
One of the most notable shifts in the market is the growing scale of new developments. Hotels currently being built in Poland are significantly larger than those delivered a few years ago, with investors focusing on projects comprising several hundred rooms. The most prominent example is Hotel Gołębiewski in Pobierowo, which opened in 2026 with approximately 1,200 rooms. In Warsaw, the former Gromada Lotnisko Hotel has been redeveloped into the Campanile PRIME Warsaw Airport and Première Classe Warsaw Airport complex, offering more than 390 rooms. Warsaw's hotel stock stood at over 19,200 rooms by mid-year, with room supply growing 5.5 per cent in 2025, the strongest rate among the largest cities in Central and Eastern Europe. The development pipeline includes Canopy by Hilton, AC by Marriott Port Praski, Staycity Aparthotel, Cloud One, Holiday Inn Express and a planned JW Marriott rebranding of the Regent Hotel.
Regional markets are showing varied performance. In Kraków, occupancy levels in 2025 surpassed pre-pandemic figures despite the addition of approximately 2,000 rooms between 2021 and 2024, with the city's average annual occupancy exceeding Warsaw's for the first time since 2019. The pipeline there includes the first JW Marriott in Poland, the country's second Nobu Hotel, and the first The Hoxton property, as well as Le Méridien, which is being developed through the modernisation of the former Royal Hotel. The Tri-City area recorded the highest average hotel rates in Poland in 2025, with projects including Renaissance, Golden Tulip, Radisson Blu, Swissôtel and Q Hotel Plus set to add over 1,000 rooms. Wrocław, by contrast, added over 1,300 rooms within 18 months and in 2025 was the only major market in Central and Eastern Europe to record declines in both occupancy and RevPAR.
Resort destinations are also seeing strong activity. Over the past decade, hotel room numbers have grown by more than 80 per cent in mountain regions and by approximately 54 per cent along the Baltic coast, with average hotel sizes increasing from around 70 to approximately 100 rooms on the coast and from around 60 to nearly 90 rooms in mountain areas. In 2025, more than 960 new rooms and apartments were added along the Baltic coast alone, while projects currently under development include The Sea Resort in Międzyzdroje, Essence Baltic Resort and Spa in Dziwnów, and Harmony Valley Resort in Szklarska Poręba. "One of the most visible trends is the growing number of refurbishments, redevelopments and rebranding of existing properties. Investors are increasingly leveraging well-located assets and adapting them to current market standards instead of developing entirely new projects. The coming years will belong to projects delivered under strong international brands as well as conversion projects," said Tencza.
Investment transactions on the Polish hotel market reached approximately €135 million in 2025, covering 12 hotels. Deals included the sale of Four Points by Sheraton Warsaw Mokotów, the Noli Studios aparthotel portfolio in Gdańsk, B&B Hotels portfolios and Hampton by Hilton in Kalisz. Three-star hotels remain the largest segment at over 46 per cent of total supply, but the fastest growth is being recorded in the four- and five-star categories. "In 2026, continued growth in demand is expected. A key factor will be the recovery of business travel, the expansion of bleisure trips and growing interest in Poland as a destination. Over the longer term, demographic changes will require more effective strategies for attracting international visitors and adapting the offer to the growing senior traveller segment," said Tencza.
