Radisson Hotel Group has launched an AI-powered real-time hotel price matching technology, changing how travellers book direct online. The new feature automatically detects lower publicly available rates for Radisson Hotel Group properties on third-party booking platforms and instantly matches them on RadissonHotels.com, removing the need for guests to submit claims, screenshots, or wait for manual approval.
Unlike traditional best-rate guarantee programmes, which require customers to identify lower rates and complete a manual claims process, price matching verifies and applies eligible lower rates automatically and in real time.
"Today's travellers expect speed, simplicity and confidence when they book," says Gianni Di Fede, Global Chief Commercial Officer at Radisson Hotel Group. "Price matching is our commitment to ensuring that guests who book directly with us never have to wonder whether they could have found a better deal elsewhere."
When a guest discovers a lower rate for a Radisson Hotel Group property on an online travel agency (OTA) or a search engine such as Google Hotels, the AI-powered system automatically verifies the discrepancy and matches eligible lower rates, redirecting the user to the hotel's website. The feature is live across all Radisson Hotel Group properties worldwide and currently covers rates from OTAs including Booking.com, Expedia, Hotels.com, Agoda, Priceline, Trip.com and Makemytrip.
For guests, price matching means booking direct always delivers the best available price. For hotel teams, the automated process removes the administrative burden of managing price match claims manually. Price matching forms part of Radisson Hotel Group's broader digital strategy, replacing a legacy Best Online Rate Guarantee process with a proactive, automated solution.
