by Property Forum
The hotel sector across South-Eastern Europe is evolving beyond its post-pandemic rebound. At SEE Property Forum 2025 in Bucharest, industry leaders agreed that while the “revenge travel” wave has subsided, the market remains on a strong footing—driven by solid fundamentals, new investment opportunities, and rising traveller expectations. What comes next, they noted, will be defined less by recovery and more by adaptation: sustainability, conversions, and smarter capital deployment are now shaping the region’s hotel landscape.
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