Poland’s retail market continues to offer opportunities beyond the country’s largest metropolitan areas, particularly in regional cities where modern retail supply remains limited and consumer purchasing power is rising. Paul Kuśmierz, CEO of Master Management Group, discusses the potential of hybrid retail formats, changing consumer expectations, investor appetite for Polish retail and the balance between new development and repositioning existing assets. He also outlines MMG’s plans to expand its development and asset management activities across CEE, with a growing focus on regional retail hubs, institutional partnerships and selected mixed-use projects.