How does hyper-personalisation differ from personalisation which has ruled the retail market for years? The former leverages transactional and behavioural data and AI systems to foresee consumer needs more precisely, to reach out with a bespoke and personalised offer, and to deepen existing brand-customer relationships and build new ones. Although hyper-personalisation-based solutions in marketing strategies were initially intended for online shopping, this trend is now opening up new opportunities in multichannel retail. Cushman & Wakefield points out the growing role of such solutions for shopping centre retailers in an increasingly competitive market environment.

1.2 billion sqm of space is required globally in the next decade to satisfy the growing demand for the top three ‘alternative’ property sectors, providing a major opportunity for investors, says Savills.

Archicom has absorbed the residential development projects, the team of employees and the land bank of Echo Investment. The General Meetings of Shareholders of both companies have given their approval for the consolidation of their residential business. Following the completion of the transaction, Archicom is positioned as one of the largest residential developers in Poland, while Echo Investment is focused on commercial real estate, apartments for rent and mixed-use "destinations" projects. The company's share in Archicom's capital will total 89.30%.

The completion of the industrial park in Choroszcz, a Białystok district, has been announced. The Czech investor made its debut in the region in 2018 with an investment in an industrial park in Białystok. Currently, Accolade owns facilities totalling approximately 80,000 sqm in the Białystok region. Both Park Białystok I and the nearby Park Białystok II in Choroszcz remain fully leased. All the parks in Accolade's portfolio are BREEAM certified and aligned with the specifics of each region.

Cushman & Wakefield has released a summary of retail market conditions in Poland. At the end of Q2 2023, there was close to 500,000 sqm of retail space under construction, seven international brands debuted on the Polish market in the three months to June while the expansion of retail parks continued apace. On the other hand, both retail tenants and landlords continued to face high inflation which impacted their real turnover levels.

According to a report published by Newmark Polska, occupier activity in Poland’s regional city office markets remains stable, but tenants are increasingly shifting their focus towards making efficient use of office space and looking for better quality offices.

There are more and more vacant office spaces on the regional markets in Poland. In Warsaw, despite the decline in demand, the availability of offices is getting smaller, says Walter Herz. 

Maciej Madejak, Chief Development Officer and Founder of MDC2 talked to Property Forum about the rapid growth of the Polish warehouse market, implementing ESG principles in new projects and the possible scenarios for the prices of investment plots.

Cavatina will launch its first residential project in the United States – a 13-story building in downtown Seattle, Washington, made of prefabricated components manufactured in Poland. The project is being developed by Cavatina in collaboration with the internationally renowned architectural firm, Epstein, based in Chicago. Cushman & Wakefield advises the Cavatina Group on matters related to purchasing land.

Panattoni has completed the construction of a production plant in Silesia. The developer has delivered a 21,000 sqm centre to Hager Group, the leading provider of electric installation solutions and services. The factor will primarily be used for the production of electrical safety equipment.