UX (user experience) has in recent years been a buzzword in discussions about attracting retail customers. However, nothing puts consumers’ emotions and well-being to the test more than the pre-Christmas frenzy and visits to shopping centres. According to Cushman & Wakefield’s retail customer experience survey, 42% of Polish respondents say that their shopping experience is impacted by sound and music, with 41% and 38% citing the interior design and lighting in a shopping centre respectively. Over 40% of the surveyed respondents say that they are irritated by crowds and noise when shopping. These are important insights for property landlords and managers responsible for creating optimal conditions that will drive positive shopping experiences.
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