Mixed-use schemes help companies retain talent

09
Nov
2023
News - Mixed-use schemes help companies retain talent #Alex Skouras #Angelus Bernreuther #Brendon O’Reilly #Bucharest #conference #Cristina Dumitrache #Jan Demeyere #Marius Perșenea #report #Romania #SEE Property Forum #SEE Property Forum 2023

by Property Forum | Report

Despite a challenging financing environment, mixed-use developments are gaining ground in Romania as they provide a better mix of facilities for end–users and tenants, concluded speakers of the mixed-use panel of SEE Property Forum 2023, held in Bucharest recently.


Co-living and-working will fuel the demand for mixed-use schemes, alongside the shift towards revitalization and more efficient developments, according to Cristina Dumitrache MRICS, Chief Business Development Officer, Rustler Romania, who chaired the panel.

Angelus Bernreuther, Head of Investor Relationship Management, Kaufland, explained that you have to have passion for the location and be open-minded to find the best solution for the location. “From our point of view, we are a meeting point, not just a shopping point,” said Bernreuther.

Jan Demeyere, Co-Founder and Partner, Speedwell said that the location, good financial planning and time are key for mixed-use projects. “Our approach is to mix the functions and also the typology of buildings,” said Demeyere. He added that Speedwell’s strategy for its CityZen project is to place buildings around public places. 

The end-user and tenant are key, you have to understand them, said Brendon O’Reilly, Managing Director, Liebrecht & wooD Management Romania. He explained that a huge leisure development is planned in the Cernica area, where the company has completed an outlet centre.  

Marius Persenea, Chief Operating Officer at IULIUS Company, said that mixed-use projects can help companies better retain their workforce. For the developer, success means you are fully let and produce economic growth. Iulius’ oldest project is in Palas Iasi. Although it has been in operation for more than a decade, the demand for space is huge although it is fully let. “It is not easy to finance large-scale assets. All of our core assets are each above half a billion euros,” said Persenea.

Alex Skouras, Managing Partner at Alesonor, explained the market is ready for all types of development. A community has shops, restaurants, schools, health solutions and parks. The mixed-use development is creating something similar from scratch. Skouras went on to say that financing is difficult for mixed-use development as the banks’ approach is oriented more towards individual components.




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  • Jack & Jones has leased 310 sqm for a new store at Promenada Sibiu, owned by NEPI Rockcastle.

New appointments

  • Colliers Hungary has appointed Balint Laszlo as Director and Head of Design & Build. Laszlo brings over a decade of expertise in technical project management and fit-out execution, with a specific focus on the office and industrial sectors. He previously served as Head of Fit Out at Futureal Group, where he managed project execution, technical delivery, and cross-functional collaboration. His professional background also includes site management and commercial leadership roles.
  • NEPI Rockcastle has nominated Zelda Roscherr as an Independent Non-Executive Director. Roscherr will stand for election at the Annual General Meeting (AGM) in May 2026. André van der Veer, currently an Independent Non-Executive Director, will retire at the conclusion of the AGM and will not seek re-election.
  • Panattoni has promoted Nick Cripps to the position of Head of International Capital Markets for Europe, the UK, the Middle East, and India. Based in London, Cripps is tasked with leading the firm’s global capital markets strategy across 18 diverse markets. He joined Panattoni five years ago as Head of UK Capital Markets.


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