Accor has announced the signing of a franchise agreement with Romanian investor MKS PROD to open a new Mercure hotel in Craiova, the second largest city in southern Romania.
Mercure Craiova will be located near the city centre with easy access to shopping areas and main local attractions, just 10 minutes from Craiova International Airport. It will include 78 rooms and will offer flexible workspaces, contemporary design inspired by local cultural landmarks, a modern meeting room, all-day dining restaurant, lobby bar, fitness facilities and private parking.
This new investment in Craiova adds to Accor's growing presence in Romania, where the Group currently operates 25 hotels and has 40 properties in development under several portfolio brands. Frank Reul, Vice President of Development, Accor Premium, Midscale & Economy Eastern Europe, Balkans, Italy & Greece, said: "The signing of the Mercure Craiova project represents a key moment in our expansion into Romania's most dynamic regional centres. This project consolidates Mercure's position as a leader in the midscale segment and confirms our commitment to expanding Accor's footprint in partnership with local investors."
Simona-Mihaela Pîrjol, owner of the project, MKS PROD, added: "The partnership with Accor marks the beginning of an important strategic journey for us. We are convinced that Accor's global expertise and solid operational model will bring value to our future projects, starting with Craiova."
