The Romanian residential market is experiencing a significant evolution, with notable shifts in buyer and renter priorities over the past two years, find a recent survey conducted by iO Partners in collaboration with Storia.
Compared to 2023, there's a 60% surge in the proportion of individuals interested in purchasing a home in 2025, rising from 37% to 59% of the total. This shift is attributed to stabilizing interest rates and a growing desire for housing stability. Conversely, the rental segment, though still active, has seen a considerable drop from 48% in 2023 to 27% in 2025.
The survey gathered responses from over 650 individuals, primarily under 55, actively exploring the real estate market.
For those looking to rent, two-room apartments are the most sought-after (41%), followed by studios (34%) and three-room apartments (15%). When it comes to purchasing, two-room apartments also lead (29%), closely followed by three-room apartments (27%) and houses (25%).
Interest in larger apartments (three or more rooms) and houses has increased for both purchase and rental, suggesting a growing prioritization of space and comfort.
Medium-term plans highlight a nearly 50% increase in purchase interest among households earning up to RON 8,000 (about €1,600) per month, at the expense of renting. Homeownership is increasingly viewed as a more secure and advantageous option due to stable interest rates and the perception that mortgage payments can be comparable to monthly rent.
The survey also found that the proportion of single individuals opting to buy has doubled since 2023, and there's a 60% increase in purchase interest among couples without children. These changes are linked to salary increases and stable banking interest rates over the last two years.
An increasing number of respondents, 15% more than in 2023, are willing to increase their budget by up to 20% for dedicated services and facilities offered by property developers, such as security, parking, gyms, or playgrounds.
Andreea Hamza, Head of Living at iO Partners Romania, said: "These results reflect a maturing of demand: tenants are no longer just looking for convenient prices, but a complete package that includes safety, comfort, and clear contractual relationships."
Tineretului/Timpuri Noi remain the most preferred neighbourhoods for both purchase and rental in 2025. While Dristor and Drumul Taberei remain popular, Berceni (for purchase) and Mihai Bravu (for rental) have emerged in the top preferences, indicating a broadening interest towards more affordable areas.
