Cushman & Wakefield’s reports on the Chinese market have shed light on how the retail sector and consumers responded to challenges facing them in the new reality. What lessons should the Polish retail sector learn from them? Daniel Stańczuk, Marketing & PR Senior Communications Specialist, Asset Services, at Cushman & Wakefield wrote about trends on the Polish market and ways of tailoring strategies to the new reality.

Supernova Group has opened its fifteenth shopping centre in Croatia in the town of Požega, following an investment of €16 million. The 11,000 sqm retail park includes 16 stores and a restaurant.

Shopping centres in Romania have reopened on June 15. In total, investments in all equipment, supplies and staff needed to ensure compliance with the safety and social distancing measures that are still needed to prevent the spread of coronavirus. exceed €500,000 for large shopping centres, according to Colliers International consultants. Shoppers will gradually resume their pre-pandemic habits and traffic in the malls could return to normal during the Christmas season.

Aviv Park Zrenjanin, a 25,000 sqm open-air shopping centre in the Vojvodina region of Serbia, has officially started operating under the management of BIG Shopping Centers. The new operator acquired the building earlier this year.

Neinver, an investor, developer and operator in the European outlet centre industry and the largest operator in Spain and Poland, is certifying the COVID-19 hygiene and safety protocols and procedures implemented in the 20 centres it manages in five European countries. Neinver has reached an agreement with SGS, the world's leading inspection, verification, testing and certification company, to validate its safety protocols against the spread of COVID-19 in the centres it operates in Germany, Spain, Italy and Poland.

The two months of isolation and the situation still fragile regarding the danger of infection with the Covid-19 virus will mark their way into the consumption behavior of Romanians, as they will be tempted to choose more outdoor activities and spending their holidays in Romania, according to a study conducted by the real estate consulting company Cushman & Wakefield Echinox and the research company MKOR Consulting.

After the Polish government announced a major reopening of the retail economy last month, outlets are seeing more than 80% of footfall on average, with convenience centres attracting between 90% to 100% clients as compared to the previous year. Such positive results are due to the fact that these types of centres are shopping destinations in their own right but only offer a limited number of options for spending free time. However, this paradoxically is now working in favour of outlet centres and convenience centres.

Trei Real Estate, a developer and asset holder for residential and retail real estate with activities across Europe, just opened the 17th retail park of its Vendo Park brand in Poland. The retail park is located in the city of Płock in the Masovian voivodeship. Płock has a population of around 120,000 residents and lies roughly 100 kilometres north-west of Warsaw. The total investment costs equal €6.7 million.

According to a study conducted by research body Inquiry for the Polish Council of Shopping Centres (PRCH), 51% of those surveyed visited shopping centres in the first week after they reopened following the easing of the lockdown measures. Out of these, 64% visited shopping centres to make specific purchases, while 31% went to browse the stores or to seek out promotions.

Nine shopping centre owners in Romania, together with CBRE, have urged the Romanian Government to reopen large shopping centres as soon as possible.