Colliers has released a new report showing how retail markets worldwide are adapting to transformation through the convergence of physical and online retail, growing Gen Z influence, and value-conscious consumer behaviour.
Despite geopolitical tensions and economic uncertainty, long-term retail growth continues through urbanisation, tourism, and technology adoption. Asia Pacific leads with 5% real retail spending growth, while Europe, the US and Canada show 2-3% gains. Latin America, flat in 2025, is forecast to rebound to 6% growth in 2026.
"Retail is no longer about choosing between online and in-store – it's about creating seamless, omnichannel experiences that meet consumers where they are," said Niccolò Suardi, Co-Head of the EMEA Retail Practice Group. "Our findings show that retailers who embrace integration and innovation are best positioned to thrive in this evolving landscape."
Key trends include omnichannel integration across all regions, with APAC leading innovation while mature markets like the US refine their physical-digital balance. Gen Z's demand for digital engagement and brand authenticity is reshaping retail globally. Over 80% of consumers express concern about personal finances, with inflation driving price sensitivity, particularly in Latin America (92%) and the US (88%).
In Europe, Middle East & Africa, the region faces cautious consumer sentiment and luxury fatigue, but omnichannel formats remain resilient with stable rents expected across high streets and shopping centres. "Despite headwinds, EMEA's retail sector is showing resilience, particularly in markets where omnichannel strategies are well executed," said Uwe Vosse, Co-Head of the EMEA Retail Practice Group.
