Colliers has released a new report showing how retail markets worldwide are adapting to transformation through the convergence of physical and online retail, growing Gen Z influence, and value-conscious consumer behaviour.

Gen Z is not rejecting the office but is instead calling for its fundamental redefinition, according to Colliers consultants.

In recent years, many shifts in labour market trends have occurred as companies try to navigate unpredictable social contexts and find the best arrangements for their employees while maintaining high performance. From working in the office to working completely remotely, white-collar employees have tested all scenarios, with the hybrid model emerging as the most popular, according to Marcela Stancu, Community Director at Genesis Property.

The workforce is changing, and Generation Z is leading the way. This generation, born between 1997 and 2012, is now entering the workforce in large numbers, and it is characterized by its unique values and aspirations, according to Maria (Tudorică) Jianu of Genesis Property. 

Members of Generation Z have been shaped by a number of social, economic and technological factors and developments taking place during their formative years. How do they differ from previous generations? What are the challenges associated with Zoomers’ entering the workforce? A new report by Cushman & Wakefield and Antal tried to answer these questions.