At the beginning of August, ibis Styles Warszawa Airport with 124 rooms was launched in Warsaw, replacing Holiday Inn Express Airport opened in 2012 in the Poleczki Park complex with six office buildings. It is the 19th facility under the ibis Styles brand in Poland. The hotel is managed by the Accor network.

Marriott International has signed an agreement with Vlora Marina to open a new dual-branded property comprising a new hotel under the Marriott Hotels brand and Marriott Residences available for private ownership. Situated in the coastal city of Vlorë, the new build property will benefit from a prime waterfront location in the heart of the city as well as being a part of Vlora Marina investment. The new build complex is expected to debut in 2028 

The first Hampton by Hilton hotel in Târgu Mureș has been inaugurated in July following an investment of €11 million made by Multinvest Group. 

Marriott International has signed an agreement with Valdarke d.o.o. to bring an Autograph Collection resort to the island of Cres in Croatia.

Hotel chain Hyatt has expanded its presence in Bulgaria with the recent opening of its second Hyatt Regency hotel. The Hyatt Regency Pravets Resort, previously part of the Spanish chain RIU Hotels, is now under the umbrella of Hyatt Hotels Corporation. This expansion follows the opening of Hyatt Regency Sofia in 2020.

Financial company Transilvania Investments has sold the Coroana-Postăvaru hotel in Brașov for close to €9.4 million as part of its portfolio rebalancing strategy. The sale was carried out in a public offering. 

The former Ballet Institute has been transformed into the five-star W Budapest hotel offering 151 rooms and suits in the very heart of the Hungarian capital. The new facility is part of the global portfolio of the Marriott Bonvoy brand. 

Hospitality company IHG Hotels & Resorts has marked the launch of its lifestyle brand in Romania through the singing of the Hotel Indigo Satu Mare. The new hotel will open in 2025 and will join IHG’s network in Romania which includes Intercontinental Athénée Palace Bucharest, Crowne Plaza Bucharest, and Holiday Inn Bucharest-Times. 

The first smart hotel of the chain Introvert will open this month in Sofia. The venue will be able to operate without staff. By the end of the year, two more will follow - one on Lege Street in Sofia and another in Cyprus.

A new Mercure hotel will open in Brașov at the end of 2025 following an agreement inked by Romanian investment fund Transilvania Investments and the international hospitality group Accor.