The advance of diversity and solidification of the retail market is creating attractive conditions for the expansion of global brands, according to the experts of JLL Poland. One such example is the decision made by Urban Outfitters to enter the Polish market.

Following the expansion of its retail real estate portfolio in Serbia this year, UK-based property investor, developer and asset manager Poseidon Group continues to strengthen its Capitol Park network in Southeastern Europe by opening 10 new locations by 2020 in Croatia.

GTC Serbia opened Ada Mall, its first shopping centre in Belgrade, Serbia. It is the only latest-generation shopping centre in the Serbian capital and covers an area of over 34,000 sqm. This extraordinary shopping mall was designed to provide its visitors with a unique Belgradian shopping experience.

225,000 sqm of total space, 82,000 sqm of GLA with 76,000 sqm allocated to retail and F&B, 6,000 sqm of office space, over 200 shops and 36 restaurants, the tallest shopfront windows in Poland (over 7 m high), 10 screen multiplex cinema with comfortable, recliner seating, a 200 sqm stage/event area, 2,500 sqm green terrace area, 2,000 parking spaces, 20 coworking spaces – these are some of the numbers which can be used to describe the Galeria Mlociny shopping centre which will open on 23 May.

Developers are revising their strategies. The convenience centre and mixed-use projects segment is growing. 2019 could see 430,000 sqm of new retail space in Poland. JLL summarised conditions on Poland's retail market at the end of Q1 2019.

The construction of retail park Prochownia Łomianki (Łomianki Powder House), Ghelamco Poland’s new project located right past the northern border of Warsaw, in Łomianki, has been launched. The space of the building will cover around 5300 sqm. The project is scheduled to be completed in December 2019.

As shopping centre markets reach maturity in most European countries, there will be growing polarisation between successful prime schemes and struggling secondary sites which have to diversify to survive, according to new research from Cushman & Wakefield.

Since the beginning of April Novaston Marketing Consultancy has taken over all marketing activities for Rajićeva Shopping Center in Belgrade, from BTL to PR and digital.

Slovenia’s newest shopping centre, Aleja, which is being built in the Šiška district of Ljubljana, will open next year. Developer and operator SES Spar European Shopping Centers is investing a total amount of approximately €150 million in the project.

The modern retail stock in Bucharest remained stable in 2018, at 1.2 million square meters, a level which is 7% higher than in the Central-West region of the country which reached 1.18 million square meters, and twice the corresponding value of the Moldova region which reached 595,000 square meters, according to Cushman & Wakefield Echinox.