Poland is an attractive market to global investors. Its key strengths include the large population of nearly 40 million, a strategic location in Europe, strong economic growth and infrastructure developments, encouraging an increasing number of retailers to enter the Polish market. Contrary to appearances, deciding whether to expand is not an easy task even for the strongest corporations. Szymon Łukasik, Head of the Retail Department at Cresa Poland wrote about launching new brands on the Polish market.
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