In a video interview recorded at Future of Real Estate 2026 in Warsaw, Bartosz Prytuła, Managing Partner Poland at White Star Real Estate, discusses where he sees the strongest growth opportunities across the Polish real estate market. He highlights the recovery of the office sector, continued momentum in living and logistics, growing interest in data centres, and the long-term fundamentals that continue to support Poland’s investment appeal.
Where do you currently see the strongest growth opportunities in the Polish real estate market?
We definitely see a big improvement in the office market. We are very active on the acquisition front as well as in asset management and leasing. Over the past two years, we've seen a lot of new demand absorbing both new and existing space. Vacancy is falling, there is very limited new office supply, especially in CBD locations, incentive packages are getting smaller and lease terms are getting longer. All of this creates a lot of value for the assets that we currently hold and manage for our investors.
Office has seen a major rebound in terms of macroeconomic conditions. At the same time, the retail sector, especially retail parks, is also performing very well. Strong consumer sentiment, spending power and confidence continue to support demand, and we can see from the portfolios we manage that tenants are very satisfied with their performance.
The living sector, including PRS and apartments for sale, remains on a growth trajectory and we believe it is still a very strong segment. Logistics has been one of the most resilient commercial real estate sectors, while data centres are another area where we see significant potential, driven by growing AI-related demand. All these sectors are on our radar and we remain very selective in identifying the right opportunities.
What gives you confidence about Poland’s long-term investment potential?
Poland has been a standout growth story for many years. I came to Poland in 2005, and since then it has been a story of economic growth and rising consumption. We believe the fundamentals of the Polish economy remain very strong. The country is still highly competitive compared to Western Europe, benefits from a large population and has significant room for further growth.
Future growth will be driven by investment and innovation, as Poland continues to develop into a more innovative economy. Combined with low unemployment and relatively low inflation, these factors give us confidence in the country's long-term prospects.
Which trends are creating the most exciting opportunities for developers and investors today?
Over the past 10-11 years, we have transformed ourselves into a fully integrated real estate platform. That means being able to execute transactions from A to Z, covering acquisitions, leasing, development, construction management, asset management, facility management, property management and marketing services.
This is where we see a major opportunity to differentiate ourselves from the competition. Investors increasingly value a one-stop-shop approach where all services are provided in-house. That has been our focus since completing the management buyout from AIG 11 years ago, and our goal remains to provide investors with a seamless experience throughout the entire investment lifecycle.
