On June 5, 2018, Immochan becomes Ceetrus. A symbol of the transformation that the company has been going through for two years, this new name is meant to embody its evolution from a commercial real estate company to a mixed-use real estate developer.
Cities and neighbourhoods are transforming and reorganizing around new generation buildings that respond to citizens’ lifestyle. In order to take these evolutions into account, two years ago Ceetrus launched a global reflection on its future model with all of its employees and key partners. This is how its Vision 2030 was born. This vision states that the mission of Ceetrus is to build links between citizens by creating sustainable, smart and lively places.
Driven by its new vision, Ceetrus is transforming itself into becoming, much more than a commercial real estate company, a global real estate player. To answer accurately to the needs of citizens and the particularities of each territory, the company redesigned its activities as developer, site manager, investor and innovator.
While being a strong international player in commercial real estate, Ceetrus engages at a district or site level to co-construct and animate mixed-use places organized around housing, offices, hotels, nurseries, major urban infrastructures, leisure, culture and health centres.
The transformation of the company gave birth to projects that are proofs of its new identity. New developments in the CEE region include:
- In Brașov, Romania, the new Coresi district takes shape with the delivery of the first 400 housing units of a total program of 3000 apartments. The Coresi Avantgarden residential complex complements the largest urban regeneration project in Romania. An office complex of 40,000 sqm and a shopping and leisure centre of 60,000 sqm have already been created.
- In Kecskemét, Hungary, the developer has already completed the first phase of a residential project. Boróka Park currently has 59 apartments with the second phase currently in the planning stage.