Romania's short-term rental market continued to grow in 2025, confirming rising interest among property owners in this way of monetising real estate assets.
An analysis conducted by Crosspoint Real Estate shows that at national level, Bucharest remains the top-performing major urban centre, with total revenues of €66.8 million, while among regional markets, Brașov stands out as the leader, with annual revenues of €20.4 million.
"Demand for serviced apartments has grown steadily across all major urban centres, supported equally by domestic tourism, foreign visitors and business mobility," said Ilinca Timofte, Head of Research at Crosspoint Real Estate. "What we are seeing now is a maturing market, owners understand that performance depends not only on location, but also on the consistency of the quality offered and on the ability to capitalise on local events," Timofte added.
Bucharest generated €66.8 million from short-term rentals in 2025, 20% more than in 2024 and more than double the level recorded in 2022. The average number of listed apartments reached 5,507 units, 541 more than in the previous year. Tourism supported this performance, as Bucharest attracted 2.06 million tourists in 2025, of whom more than 1.1 million were international visitors, 8% more than in 2024. The best-performing month was September, boosted by the George Enescu International Festival, which attracted an estimated audience of over 120,000 attendees.
Brașov is the regional market with the highest number of listings (1,946 properties, up 7% compared with 2024) and the strongest financial performance, with an average annual revenue of €10,471 per property. Brașov's advantage lies in its profile as a year-round tourist destination. Cluj-Napoca is one of the largest regional markets by number of listings, with 1,306, and ranks second in terms of average annual revenue, at €9,910 per property. International festivals are the key driver of this performance. In 2025, Untold and Electric Castle together attracted around 800,000 participants.
