AI and VR are cost killers in construction

21
Mar
2024
News - AI and VR are cost killers in construction #AI #construction #cost optimization #Hungary #VR

by Property Forum | Interview

Latest technological innovations may cut time and cost significantly in preparing real estate projects. Property Forum asked Béla Markovich, CEO of construction giant Mapei’s Hungarian subsidiary about the ways the company uses VR and AI to reach higher efficiency and about R+D activity to produce eco-friendly construction materials.


Automation and robotics gain ground in Europe but we see CEE lagging behind most advanced Western countries. What are the reasons?

Indeed, robotics, automation, and mechanisation are increasingly spreading across Europe, but not only there, as they are also gaining ground in our country. Larger construction executing companies and building materials manufacturers are employing machines and robots in more and more places, automating an increasing number of processes. A good example of this is some companies that manufacture prefabricated structures, where the production process is almost entirely automated. There are also more mechanized work processes on construction sites. The widespread adoption of robotics, mechanization, and automation has three main reasons: many companies believe they cannot afford it financially, the still relatively cheaper labour, and the somewhat conservative mindset that is characteristic of the thinking of smaller companies' leaders.

Béla Markovich

Béla Markovich

CEO
Mapei Hungary

Béla Markovich is an engineer and started his career at Mapei as a sales manager in 1991. He has been serving as the CEO of Mapei Kft. since 1993. He is a leading member of several professional organizations including the National Federation of Hungarian Building Contractors where he is a member of the board. Additionally, he actively contributes to the professional community by frequently sharing his knowledge and experience through lectures, conferences, and professional forums. More »

Planning a real estate project, including the construction phase has become even more complex but VR and AI may make the way easier to succeed. Give us some examples of the efficiency of both tools.

Artificial intelligence makes it easier for customers to design the home of their dreams, with personalised designs and optimised use of space. Virtual reality allows a preview of the planned spaces, helping to refine spatial concepts. Both technologies reduce ambiguities in the design process, allowing clients to communicate their ideas more accurately. The use of AI and VR will lead to significant efficiency gains in the design and delivery of real estate projects. These innovations increase client satisfaction while reducing project lead times and costs.

We heard that 3D printing of buildings is very popular with many construction projects. How does it make costs much lower than the existing, normal method? Is it used in residential buildings as well or just for industrial ones?

3D printing is revolutionizing the construction industry, offering significant cost reductions and efficiency improvements. The use of Planitop 3D printing ink significantly reduces labour requirements and material waste, while speeding up the construction process. Construction projects, including residential buildings, can now be completed faster and with less financial outlay. The technology complies with international construction codes, allowing for its widespread application across various types of buildings. Thus, 3D-printed construction solutions are effective not only for industrial buildings but also for residential constructions.

Lowering the ecological footprint is a must when using construction materials. What are the latest results in R+D to produce eco-friendly materials?

Most responsible manufacturing and construction companies should focus on supporting sustainable development through their operations and products. This should be an obligation for every company. At Mapei, all developments are aimed in this direction: product development, expansion of factories and plants, and renovation of our office. When developing products, we keep in mind the CO2 footprint of the product, striving to keep it at the lowest possible level, as well as human health. Our products are designed to avoid emitting harmful volatile organic compounds to human health. Furthermore, part of our developments aims to use recycled materials in a higher proportion in new products.

Recycling is also a top priority in many parts of the economy. How construction companies are prepared to reach a bigger proportion of reused materials?

Building material manufacturers, including Mapei, are consciously developing products that increasingly utilize recycled materials. For example, we have a development called Re-Con Zero, which allows us to make unused concrete reusable. Construction companies also strive to use building products manufactured with recycled materials. Furthermore, many construction companies care about selectively collecting construction waste on-site and ensuring it is sent to processors accordingly.




Latest news


New leases

  • Premium office operator Hotspot has expanded its flexible workspace footprint within Bucharest's The Mark building by approximately 700 sqm to meet rising corporate demand. The expansion brings the total area of private office and coworking spaces at the Hotspot Workhub sites to approximately 2,552 sqm.
  • Stook Concept has leased a 3,600 sqm module within building C2 at the MLP Bucharest West logistics centre. The facility comprises approximately 3,500 sqm of warehouse space and 100 sqm of offices. The building is in its final construction phase, with handover scheduled for later this quarter. Colliers represented the tenant in the transaction.
  • DXC Technology has extended its lease agreement for office space in Warsaw’s Skyliner tower, securing its tenancy until 2032. The global IT services leader will continue to occupy nearly 4,600 sqm of office space distributed across three floors of the Karimpol Group’s flagship development.

New appointments

  • BNP Paribas Real Estate Poland has expanded its Industrial and Logistics Agency team with the appointments of Joanna Choromańska, formerly of JLL, and Bartosz Wilczyński, previously with CBRE. The new hires bring a combined 34 years of experience in sector sales, lease negotiations, and build-to-suit project delivery to support the division's ongoing growth.
  • Speedwell has expanded its industrial and logistics team with the appointment of Valentin Achim as Leasing and Property Manager for Industrial Developments. Achim brings extensive experience in coordinating commercial and operational activities within the logistics and industrial sectors. In his new role, he will oversee the development and expansion of the company's Spaceplus platform.
  • Colliers has appointed Kata Mazsaroff, Tamás Beck, and Miklós Ecsődi as Equity Partners in Hungary, effective 30 April 2026. Mazsaroff, who joined in 2007, rises to Managing Partner after overseeing a 200 per cent revenue increase since her 2022 appointment as Managing Director. Beck, with Colliers since 1994, has led the Industrial & Logistics division since 2005, facilitating transactions covering 1.9 million sqm of built space and 9.8 million sqm of land. Ecsődi, Head of Occupier Services and Office Agency since joining in 2011, has secured over 450,000 sqm in leases valued above €600 million.


Latest news

News - New guide helps companies choose coworking spaces beyond price
05
Jun
2026

New guide helps companies choose coworking spaces beyond price

by Property Forum
Companies and entrepreneurs looking to lease coworking spaces in Romania can now evaluate the best market options using multiple criteria including economic efficiency, workplace quality and technical specifications, according to a new guide developed by Beyond Space in partnership with Cushman & Wakefield Echinox.
Read more >
News - Bucharest sees the emergence of a new luxury ecosystem
05
Jun
2026

Bucharest sees the emergence of a new luxury ecosystem

by Ovidiu Nicolae
Yitzhak Hagag, Co-founder & Chairman of Hagag Development Europe, spoke to Property Forum about the firm's strategic focus on diversifying into hospitality and energy while maintaining strong growth in its core office and residential segments. He noted that rental income rose by 32% as the company prepares for major luxury retail and hotel project deliveries.
Read more >
News - Hillwood Polska secures €160 million portfolio financing from Pekao
04
Jun
2026

Hillwood Polska secures €160 million portfolio financing from Pekao

by Property Forum
Hillwood Polska has finalised a portfolio financing transaction with Bank Pekao S.A., covering four warehouse projects: Hillwood Rawicz, Hillwood & Lcube Wrocław East, Hillwood Łazy (phases I and II) and Hillwood Łódź Chocianowice. The total credit amount is €160 million. The portfolio covered by the transaction offers a combined 310,000 sqm of leasable space.
Read more >


Property Forum ABOUT US

Property Forum is a leading event hub in the CEE real estate industry with over 10 years of experience. We organise conferences, business breakfasts and workshops focused on real estate, in London, Vienna, Warsaw, Budapest, Bucharest, Bratislava, Prague, Zagreb and Sofia, amongst other locations.
Please send press releases to
newsdesk AT property-forum DOT eu
MORE >

CONTACT

NEWSLETTER

 

Property Forum © 2017 – 2026 | Terms & conditions | Privacy policy