Froo Romania Retail, part of Zabka Group, has opened a new Froo store in the America House office building in Bucharest's Piata Victoriei area. The lease transaction was brokered by Cushman & Wakefield Echinox.
"Froo, a dynamic player on the local retail market, chose America House for its latest location," said Dana Radoveneanu, Head of Retail Agency at Cushman & Wakefield Echinox. "The building's positioning in central Bucharest and its varied retail mix create conditions for the new store's success. We're pleased to support the Polish group's development plans for Romania."
America House is a landmark building in Bucharest's office market with approximately 28,000 sqm of leasable area and tenants including Schlumberger, Mastercard and Tuca Zbarcea & Associates. The building has one of the largest commercial areas in an office project, with nearly 4,000 sqm. The retail mix includes cafes and restaurants such as Starbucks, McDonald's, Velocita, Submarine Burger, a 1,500 sqm World Class gym and various services.
"America House is pleased to announce the addition of Froo, a modern convenience store, to our retail area," said David Hay, founder and CEO of ADD Value Management. "With its wide selection of fresh and quality products, Froo brings added value to our community."
With over 100 stores, Froo is a convenience retail chain equivalent to Zabka stores in Poland. More than 80% of Froo's assortment consists of Romanian brands and international brands from Romanian suppliers. Under the Froo Bistro brand, all stores also offer hot snacks such as hot dogs or fries, cold drinks and coffee.
"We are in a dynamic expansion process of the Froo network, present in the Romanian market for over a year and which has reached over 120 locations in 3 cities, most in Bucharest," said Joanna Simonowicz, General Manager of Froo Romania Retail. "We are delighted to open a new Froo store in such an important location as the America House office building."
