Romania's hotel industry recorded a 16% increase in turnover in 2025, reaching €2.2 billion, according to a Crosspoint Real Estate report, but the drivers behind this growth signal a structural shift. The advance is driven primarily by rate increases and the upscale segment, while overall demand has shown the first signs of softening.

Moxy Budapest Downtown has opened its doors in central Budapest, marking the debut of Marriott International's lifestyle brand in Hungary. The hotel is located on Kazinczy Street in one of Budapest's cultural districts.

Realis WAM Alapkezelő has begun development of a lifestyle hotel, with the operations to be managed by a Continental Group subsidiary.

Mendota Invest, the investor behind the Emonika project owned by OTP Group, has signed hotel lease agreements with Mogotel Hotel Group and Eurostars Hotel Company.

Bucharest's hotel market recorded the strongest performance in CEE in 2025, with revenue per available room (RevPAR) increasing by 12% year-on-year, according to analysis by Cushman & Wakefield.

Prize by Radisson has opened its first hotel in Poland, marking the lifestyle midscale brand's entry into the Polish market. The 125-room hotel is located in central Gdańsk, 300 metres from the Motława River.

Hotels are attracting growing interest from investors across CEE as strong operating performance and rising travel demand improve the sector’s fundamentals. At the same time, liquidity in prime markets and the emergence of new buyer groups are reshaping how hospitality fits within broader real estate portfolios. In an interview with Property Forum, Jakub Stanislav, Head of Investment Properties and Head of CEE Hotels at CBRE Czech Republic, discusses the outlook for hotel investment in 2026, the role of local capital in major transactions and which markets are likely to attract the most attention from investors.

Accor has announced the signing of a franchise agreement with Romanian investor MKS PROD to open a new Mercure hotel in Craiova, the second largest city in southern Romania.

Romania's hospitality industry recorded the highest number of hotel nights in three decades during 2025, according to Colliers' annual report. Despite a challenging economic backdrop in H2 2025, interest in Romanian travel remained strong, particularly among foreign tourists who generated nearly 5 million overnight stays.

Accent Hotel Management and Wing have jointly taken over the management of Hotel Yacht Wellness & Business Siófok starting this year.