At our Future of Real Estate 2025 conference in Warsaw, a panel of sustainability leaders delivered a compelling message: profitability and environmental responsibility are no longer at odds in real estate. The discussion explored how developers, retailers, and certification experts are navigating the practical realities of green building implementation, from setting decarbonisation targets to overcoming retrofit challenges and engaging tenants. The session highlighted that success hinges on scaling up data-driven interventions, fostering collaboration, and adapting to a rapidly evolving regulatory landscape.