According to a study conducted by research body Inquiry for the Polish Council of Shopping Centres (PRCH), 51% of those surveyed visited shopping centres in the first week after they reopened following the easing of the lockdown measures. Out of these, 64% visited shopping centres to make specific purchases, while 31% went to browse the stores or to seek out promotions.
“The results of the survey show that customers willingly returned to shopping centres after May 4th. Encouragingly, 81% of respondents felt safe while shopping. This means that the centres have been well prepared to receive customers. We will be closely following trends in consumer behaviour to see how the current market situation is changing,” says Anna Zachara-Widła, Research and Education Manager at PRCH.
The nationwide survey will continue every eight weeks on a sample of 500 consumers each time. The first of these took place between May 11th and 15th. The questions have been devised to analyse the changes in the behaviour of customers of shopping centres in terms of purchasing decisions, their opinions about visits to malls and related concerns.
“We will be following the needs and behaviour of customers over this extremely uncertain period, so that property owners and representatives of retail and service networks can adapt their activities to the ‘new normality’ as soon as possible,” emphasises Agnieszka Górnicka, CEO of Inquiry.
The survey also reveals that Poles have missed visits to the hairdresser and beauty salons most (68%) followed by access to F&B and entertainment (38% each).
