Influx of new brands on Poland’s retail market

18
Oct
2018
News - Influx of new brands on Poland’s retail market #JLL #Poland #report #retail #shopping

by Property Forum | Retail

Since the beginning of the year, more than €2.1 billion has been invested in Polish retail assets. JLL Poland summarised the situation on the local retail market at the end of Q3 2018.


€3 billion mark by the end of 2018
 
“To date, total retail investment volume recorded in 2018 already exceeds €2.1 billion, more than the result for the whole of 2017. Given the availability of product and the number and value of on-going transactions, we believe that total retail investment for 2018 is likely to exceed a record-breaking 3 billion EUR in volume”, comments Adam Kiernicki, Associate Director, Retail Investment CEE, JLL.
 
So far, the biggest transaction finalized this year is the €1 billion sale of a 28 retail property portfolio by ARES/AXA/Apollo Rida to Chariot Top Group. Significant transactions carried out in Q3 include the purchase by EPP of the King Cross Marcelin shopping centre in Poznań from King Cross for €91.1 million, the sale by Metro Group of a Castorama stand-alone DIY store to CORUM Asset Management, for €20.3 million, and the acquisition by Balmain European Retail Properties of the Galeria Malta shopping and leisure centre located in Poznań, for a yet undisclosed price.
The prime yields achievable for best-in-class, dominant, major shopping centres in Poland currently stand at 4.9%, while prime retail parks are expected to trade at approximately 7.0%.
 
Supply - the best is still ahead
 
After a strong first half of the year, the third quarter of 2018 was quite modest in terms of new openings. The market grew by a mere 31,500 sqm GLA in the shape of two stand-alone retail warehouses and extensions to three retail parks.
 
“In total, approx. 211,500 sqm of GLA entered the retail market in Q1 - Q3 2018. As a result of the recent openings, total retail stock in Poland exceeded 14.0 million sqm of GLA. What's more, approximately 223,000 sqm of GLA in all retail formats is under construction with completion scheduled for the remaining months of 2018. This moderate level of completions in Q3 is not surprising, given that most developers usually aim to open new centres in the last quarter of the year to make the most of the Christmas period”, comments Joanna Tomczyk, Research Analyst at JLL.
 
The largest projects scheduled to open in Q4 2018 include the Libero shopping centre in Katowice (45,000 sqm of GLA), the Nowa Stacja shopping centre in Pruszków (26,800 sqm of GLA), and an extension of the Morski Park Handlowy retail park in Gdańsk (+16,500 sqm).
 
“Traditionally, developers remain the most active in the shopping centre format which has grown by 130,000 sqm this year. At the end of Q3 2018, approximately 367,000 sqm of retail space, classified as being shopping centre format, was at the construction stage with completion scheduled for 2018 or 2019. Over half of this volume is located in the biggest cities”, adds Joanna Tomczyk.
 
Tenants - increasing competitiveness of the Polish market, mergers and acquisitions
 
An increasing number of newcomers are entering the Polish market, which in Q3 2018 included: the Kocca fashion chain from Italy (which opened its first store in Galeria Północna in Warsaw), the 1882 Street Coffee concept by Caffè Vergnano from Italy (which opened next to Nowohuckie Centrum Kultury in Krakow), and the Playmobil store selling toys from Germany (which opened in Magnolia Park in Wrocław). Other notable market entrants include the French San Marina store, offering shoes and leather goods (the first store of which was opened in Wroclavia in Wrocław), and the Chinese Ximi Vogue store, selling home accessories and toys (which opened in Galeria Wileńska in Warsaw). Since the beginning of the year, 12 new international chains have opened their first stores in Poland.
 
“New trends in the retail sector are mergers and acquisitions as well as new formats that appear on the market. Portugal’s Jerónimo Martins recently acquired five stores from Piotr i Paweł delicatessen and has already rebranded these as Biedronka. French chain Carrefour has also announced its plans to open a new franchise concept, Carrefour Bio. Other food operators haven’t been standing still either: French chain Auchan is working on its Rapid Auchan application, while Żabka has recently presented its concept store of the future”, comments Dagmara Filipiak, Head of Retail Tenant Representation at JLL.
 
Mergers and acquisitions also apply to other sectors of the market. MediaMarktSaturn Polska has just finished the rebranding of all of its Saturn stores in Poland as Media Markt. Two shoe-shop chains, Gino Rossi and CCC, have signed a strategic co-operation agreement.
 
Rents and vacancy rates
 
Unsurprisingly, prime shopping centre rents remain highest in Warsaw (up to €130 / sqm / month). Rental levels across major cities remained relatively stable as compared to the previous quarter, ranging from €42 / sqm / month to €60 / sqm / month.
 
The average retail vacancy rate in shopping centres in the eight major agglomerations at the end of H1 2018 was 3.4%.



Latest news


New leases

  • Karimpol Polska has signed a major lease agreement with Volkswagen Financial Services at the Skyliner II complex at Rondo Daszyńskiego in Warsaw. The automotive financial services provider will occupy nearly 6,000 sqm of office and retail space in the project's second tower. Following the transaction, the occupancy rate of Skyliner II has reached 50%.
  • MLP Group has bolstered the tenant mix at MLP Poznań West by welcoming Stockly, a 3D printing specialist. The company has leased 2,400 sqm of warehouse and office space, with operations already underway via early access. A full handover is expected in December 2026. Stockly was represented by Rock Estate during the transaction.
  • Echo Investment has signed a lease agreement with Auchan Polska for 1,200 sqm of retail space within Fuzja, a flagship multifunctional complex in Łódź. The retailer is scheduled to open the outlet during the summer of 2026.

New appointments

  • Speedwell has expanded its industrial and logistics team with the appointment of Valentin Achim as Leasing and Property Manager for Industrial Developments. Achim brings extensive experience in coordinating commercial and operational activities within the logistics and industrial sectors. In his new role, he will oversee the development and expansion of the company's Spaceplus platform.
  • Colliers has appointed Kata Mazsaroff, Tamás Beck, and Miklós Ecsődi as Equity Partners in Hungary, effective 30 April 2026. Mazsaroff, who joined in 2007, rises to Managing Partner after overseeing a 200 per cent revenue increase since her 2022 appointment as Managing Director. Beck, with Colliers since 1994, has led the Industrial & Logistics division since 2005, facilitating transactions covering 1.9 million sqm of built space and 9.8 million sqm of land. Ecsődi, Head of Occupier Services and Office Agency since joining in 2011, has secured over 450,000 sqm in leases valued above €600 million.
  • Aleksandra Walaszek and Tomasz Nowakowski have joined Cushman & Wakefield’s Retail Agency. Walaszek has more than 10 years of experience in the retail sector. Nowakowski is an expert with nearly 20 years of experience in strategic leasing and retail property transaction management.


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