News Article development GTC mall SEE Serbia shopping
by Property Forum | Retail

GTC Serbia opened Ada Mall, its first shopping centre in Belgrade, Serbia. It is the only latest-generation shopping centre in the Serbian capital and covers an area of over 34,000 sqm. This extraordinary shopping mall was designed to provide its visitors with a unique Belgradian shopping experience.

GTC started construction of Ada Mall in March 2017 on Radnička street in Belgrade, opposite Ada Ciganlija – a popular recreational area. Ada Mall is not a traditional mall of rectangular box-like shape. It is a genuine green oasis in accordance with the environment, particularly with Ada Lake, following the configuration of the terrain and has a lot of lush vegetation.

Ada Mall will be a host for a number of prestigious global brands, many of which will be found for the first time in Belgrade. Boutiques are placed on the first three of five floors, other two feature bars, restaurants, and additional multi-purpose facilities. The shopping centre has three levels of underground parking with about 1,000 parking spaces connected into one unit.

GTC’s debut in this sector in Serbia coincides with the period of fantastic economic circumstances. The Serbian retail market continues a positive trend as strong consumption momentum owes to real wage growth (mid-single digits) and positive labour market developments.

 “We put great effort into creating a retail and leisure destination that is different – in line with the demand of the modern shopper who is not only looking for the latest fashion but also to enjoy their time whilst doing so. I am convinced that with the wide malls, plenty of natural light and green terraces offering amazing views, we have achieved this. The fact that we were able to attract numerous new brands such as The Body Shop, Kiehl’s, Mohito and others to Belgrade for the first time further support this,” commented Pedja Petronijević, Managing Director of GTC Serbia.

GTC invests actively in the shopping centre sector in the region. Currently, GTC owns and manages five shopping malls offering over 215,000 sqm. of retail space in Poland and the capital cities of the CEE region.