by Property Forum | Retail

Gap, the American casual clothing and accessories brand, announced its entry into the Hungarian market through a franchise partnership with Ganeta Pannónia Kft. The brand will be introduced to customers through Gap-branded stores in the country, beginning with the opening of a Gap freestanding store in Etele Plaza in September 2021.


Launching in Buda’s largest shopping centre, the 350 sqm Gap store will open on September 17 in the Etele Plaza. Following the store opening, Ganeta Pannónia Kft will also launch a Gap standalone e-commerce website by the end of 2021, increasing access to the brand through a new consumer touchpoint and providing an omnichannel offering to customers within Hungary.  

“We are excited to continue growing the Gap business in key international markets through our partner-based model. Partnering with regional experts like Ganeta Pannónia Kft allows us to amplify and deliver our relevant, purpose-driven brands to new and existing customers around the globe,” said Adrienne Gernand, Head of Gap Inc. Strategic Alliances, Licensing and Real Estate.

Etele Plaza, developed by Futureal will feature nearly 1,300 parking lots. An advanced location and navigation system will facilitate parking in the building by indicating empty spaces, it will also help customers to find the chosen stores or services through a mobile application. The complex is being developed under Futureal’s Stay Safe initiative designed to respond to the changing market demand due to the pandemic.

Realised in the meeting point of the Kelenföld railway station, metro line M4 and the approach section of M1-M7 motorways, the immediate catchment area of the new centre is one of the most densely populated areas of Budapest, where some 235,000 people live.