by Property Forum | Retail

Carrefour Poland presented an overview of the chain’s activities in 2017, the strategical objectives for 2018 as well as the actions that will be undertaken as part of the transformation plan of the Group, called “Carrefour 2022”.


The achievements and the future plans of the company were presented by its President, Guillaume de Colonges, as well as by its Vice-presidents Ronan Martin and Robert Noceń at the company’s annual conference. The omnichannel strategy adopted by Carrefour Poland in 2017 as a constitutive element of the strategy “Carrefour 2022”, gave birth to 4 new innovative projects (the startup incubator C4 Retail Lab, the concept Marketplace, Scan&Go and Sąsiatki- a platform based on the mechanisms of the collaborative economy), and was supported by the opening of 3 new hypermarkets and 8 supermarkets, as well as by the rise of the results for all the different commercial formats.
 
One of the main objectives of the strategy “Carrefour 2022” is the food transition. The company noticed that customers have much more expectations when it comes to healthy and balanced nutrition and that is why Carrefour strives to guarantee them a permanent access to fresh fruits and vegetables from local and trustworthy suppliers as well as to certified bioproducts. The product offer of the assortment “Jakość z Natury” is continuously being developed and will be extended to 9 new product categories this year. One of the main actions that will be undertaken in the field of food transition will be the conclusion of special contracts with selected suppliers. Carrefour Poland also plans to sign contracts with 7 Polish suppliers for 10 products that will be exclusively sold for Carrefour stores and clients.
 
As part of the implementation of this strategy in Carrefour Poland stores, new certified bioproducts from Polish producers will be introduced- in 2018 a contract with a first supplier will be signed. The range of Carrefour own-brand products will also be enriched with 80 new products and with the import of Carrefour BIO products with 25 novelties. The labelling system SENS will be extended to new own-brand products. Carrefour also strives to simplify the composition of own-brand products by favouring natural ingredients and limiting the value of additives and preservatives. The company will also adopt the blockchain technological innovations in order to ensure transparency, food security and a precise management of the supply chain.
 
In compliance with the strategy of “Carrefour 2022”, the company will also strengthen the development of previously launched innovations. The aim for the shopping platform Carrefour.pl is to extend its offer to 500,000 products and to 500 suppliers and gaining 50,000 clients. Carrefour plans to develop the application Mój Carrefour, with the objective to reach 3,000,000 downloads until the end of 2018. Meanwhile, and within the startup incubator C4 Retail Lab, 16 projects are currently under development, with 5 under test. In addition, the service Scan&Go will be launched in other stores of the chain in Poland.