At our annual SEE Property Forum 2025 in Bucharest, seasoned market professionals gathered to dissect the rapidly changing landscape of office real estate. Moderated by Ionut Oprea, the conversation brought together a dynamic roster of experts: Claudia Cetățoiu (iO Partners), Maria Jianu (Speedwell), Sorin Macoveiu (VASTINT Romania), Mădălina Marinescu (Crosspoint Real Estate), Ioana Roman (Filip & Company), and Adinel Tudor (Evo Properties).
Kicking off the session, Oprea emphasised the magnitude of transformation in European office markets. "As we look at the evolution of office space, it is increasingly clear that every real estate asset must now have a compelling purpose," he stated. "In today’s world, it’s not just about maximising space, but about defining strategic value for people, communities, and investment."
Participants echoed these themes in their introductions and reflections on post-pandemic office environments. Claudia Cetățoiu urged the audience to reframe the return-to-office conversation, explaining, “The fundamental question has shifted from ‘How do we bring people back?’ to ‘How do we inspire employees to return naturally?’ True relevance in office design now lies in fostering connection, comfort, and choice. An office must encourage meaningful interaction, provide ergonomic and sensory comfort, and offer diverse workspaces that match varied tasks and personalities.”
Maria Jianu, reflecting on both her personal experience and market observations, highlighted the evolving expectations of office users. “I now see my workspace as a genuine service, even a gift, designed to enable maximum efficiency and personal well-being. What truly transforms the office is not only the greenery outside my window, but also the ‘circulation of information’ and the many spontaneous interactions that catalyse onboarding and productivity.”
For Sorin Macoveiu, the office remains indispensable for its social and practical benefits. “Being in the office is first and foremost about the people—those real, daily connections that can’t be replicated virtually,” he said. “When everything simply functions as it should, and you feel truly comfortable, the office becomes the zone of concentration and innovation. Ultimately, it allows me to draw a clear line between professional and personal life.”
Mădălina Marinescu described the office as a space of joy and cohesion: “For me, the office is an environment where vibrant collegiality and connection thrive. The forced separation during the pandemic made me appreciate even more the power of teamwork and the irreplaceable energy of in-person interaction.”
Ioana Roman provided a legal perspective, stressing routine and mentorship. “Being physically present is critical for nurturing the next generation of professionals; it simply cannot be replicated through Teams or Zoom,” she asserted. “Despite the comfort and amenities offices now offer, the biggest challenge remains accessibility; long commutes stand as major deterrents for talent returning full-time.”
Adinel Tudor, as a relative newcomer, saw opportunity in disruption. “Entering the market allows us to embrace honesty and experimentation, thriving on the ability to view and do things differently,” he remarked. “The essential elements—strong teams, great amenities, and an office with soul—are what create loyalty and innovation.”
As the conversation shifted to tenant demand and market evolution, panellists observed that demand patterns were becoming more sophisticated and forward-thinking. Jianu noted, “There’s a distinct move from reactive to proactive portfolio strategies, with tenants seeking flexible, tech-enabled, and ESG-compliant spaces.” Macoveiu and Marinescu discussed the role of regional variance and the adjustments in leasing tactics, while Cetățoiu added, “It’s not about downsizing, but right-sizing—making every square meter count more than ever for value, flexibility, and purpose.”
The road ahead, speakers agreed, will depend not only on market signals but on policy, infrastructure, and the will to innovate. “If Bucharest and our sector are to thrive, we must advocate for better infrastructure, smarter capital, and a genuine dialogue between developers, authorities, and communities,” Oprea concluded. “By embracing flexibility and catering to human experience, we are redefining the future office—not as a relic, but as a resilient, evolving asset.”
The discussion underscored a consensus: the office is far from obsolete. Instead, it stands on the verge of a new era—one constructed not just with bricks and beams, but with intention, adaptability, and people at its core.
