ARTICLES LABELLED WITH TAG rebranding

LCP Properties has begun the process of structuring its portfolio with the official launch of the M Park brand. As part of the first stage of the rebranding, LCP has selected 20 out of a total of more than 95 of its existing projects in the country for changes. For three of them, previously operating under the Echo name - in Tarnów, Radom and Piotrków Trybunalski - the process has just been completed. The first stage of image changes within the LCP portfolio will last until the end of this year. 

Griffin Capital Partners is the new name of the rebranded investment and asset manager Griffin Real Estate. By changing its name and revising its visual identity, the company wants to highlight the shift to private equity that has taken place in Griffin’s investment strategy over the last years.

Budimex SA has signed the final sales agreement of Budimex Nieruchomości. Therefore, the private equity investment firm Cornerstone Partners and Czech development group Crestyl took over the entire shareholding of the company.  This is the biggest acquisition in Poland and Central and Eastern Europe since the outbreak of COVID-19 pandemic. The next stage is changing the name of the company - Budimex Nieruchomości is now Spravia.

Horizon (formerly Horizon Plaza), a Class A office complex in Warsaw’s Mokotów-Służewiec district, is going through an overall rebranding process conducted by global real estate services firm Cushman & Wakefield. Union Investment, the property owner, decided to rename the office building, redesign its visual identity and landscape, introduce a new signage system in common areas and launch a new showroom. In spring 2020, more greenery, new tenant amenities and landscape elements will be added in the areas around and near the building.

As of August 2018, the Radisson Collection Hotel, Old Mill Belgrade began a new chapter as the latest addition to the premium lifestyle collection of hotels by Radisson Hotel Group.

The Property Management department at BNP Paribas Real Estate Poland ran the rebranding process for the shopping centres that have recently changed hands from Ikea Centres Polska to the Pradera fund. The new name and corporate design can now be seen in Polish and German locations.