Sixteen brands entered the Czech retail market in the first six months of this year, fashion and gastronomy being the most common segments, according to the report by Cushman & Wakefield.
The traditionally strong sector of gastronomic concepts remained active this year. Five new brands entered the Czech market. The lifestyle food bar dean&david opened its first location in Prague’s Máj department store, with additional branches planned for Jiřího z Poděbrad and V Celnici.
Ukrainian seafood restaurant Chernomorka launched in Ondříčkova Street in Prague. Croatian bistro Koykan started operations in May at Prague’s Máj, with a second location set to open later this year at the Černý Most shopping centre, soon to be rebranded as Westfield Černý Most. Austrian brand Seven North opened a new restaurant within the Sir Prague hotel, and Italian aperitivo shop Ciao Spritz is opening on Vodičkova Street in central Prague.
“Prague continues to attract brands thanks to its diverse audience, vibrant tourism and dynamic food scene. New entrants understand the local market is multicultural, international and open to a wide variety of culinary experiences. This makes Prague an attractive destination in Europe for the development and expansion of gastronomy concepts,” commented Jan Kotrbáček, Partner and Head of Retail Agency CEE, Cushman & Wakefield.
The fashion, footwear and accessories segments continue to show solid performance. Slovak barefoot footwear brand BeLenka opened its first Czech store in Prague’s Arkády Pankrác shopping centre. American cap brand New Era launched on the 28th října shopping street, while another U.S. brand, Peak Design, specialising in outdoor accessories, opened on Senovážné náměstí. German label s.Oliver introduced its premium clothing line s.Oliver Black Label at the IGY shopping centre in České Budějovice. Italian children’s fashion store Blukids began operating in OD Ládví in Prague.
One of the most notable new entrants to the Czech market in the first half of the year is American cosmetics brand Bath & Body Works, which opened a store in Prague’s Westfield Chodov. Also debuting in the Czech Republic is Ksisters, a Korean cosmetics store originally from Slovakia.
In the luxury segment, Chanel opened its first Fragrance and Beauty boutique in June. Until now, the brand had operated only a full-format store on Pařížská Street. The new boutique, located in the newly renovated Baroque Savarin Palace on Na Příkopě Street, marks its entry into the beauty and wellness segment, following the example of several Western European cities.
This year is expected to break records for the number of new luxury brand entries. Within the Fairmont Golden Prague Hotel on Pařížská Street, the first Czech stores of Ermanno Scervino, Grenardi, Damiani, and Pasquale Bruni will open this summer. They will be joined by existing brands such as MaxMara, La Table, and the contemporary art gallery KodlContemporary, which will launch in September.
The second half of 2025 is expected to bring a wave of global brand entries to the Czech market, further expanding local consumer choice. Anticipated openings include the popular bakery-café Cinnamood, sushi chain Sushi Circle, Swedish fashion and café concept Arket (part of the H&M group), and German drugstore Müller. Savarin Palace is also set to host Piano Bar, a Polish concept offering live music every evening.
