Malaysian retailer enters CEE

17
Jul
2025
News - Malaysian retailer enters CEE #Malaysia #MR.DIY #Poland #retail #shopping

by Property Forum | Retail

Malaysian home and DIY discount retailer MR.DIY is continuing its expansion in Poland, with four new stores opening this summer in Warsaw: Galeria Wileńska, CH Blue City, CH Zielony Targówek and Galeria Młociny. The company has also announced plans to use Poland as a logistics hub for further expansion across Central Europe.


A new warehouse facility in Dąbrówka Wielka, near Łódź, is set to open later this year, supporting MR.DIY’s planned entry into Romania, Czechia, and Hungary. The current distribution centre, located in Hillwood Zgierz I logistics park, has already expanded from 5,000 sqm to over 12,000 sqm.

As part of the company’s regional growth strategy, Magdalena Nazarewicz has been appointed Business Development Director Europe. She will oversee operations in Poland, Czechia, Hungary and Romania. With more than a decade of experience in international expansion within the non-food discount retail sector, she has previously led market entries across 15 countries and the opening of hundreds of stores annually.

The Warsaw rollout includes locations of various sizes, starting with a 1,072 sqm store in Galeria Wileńska. Additional units are opening in Blue City (599 sqm), Zielony Targówek (894 sqm) and Galeria Młociny (1,231 sqm). Further openings planned for later this year include stores in Toruń, Opole, Gorzów Wielkopolski and Bytom.

MR.DIY offers a wide range of household products, tools, stationery, toys and automotive accessories across ten product categories. The company tailors its offer to local preferences, with an emphasis on affordability through scale and direct sourcing. The retail concept features neutral design and store layouts that aim to improve product visibility and customer comfort.

Founded in Malaysia, MR.DIY operates over 4,500 stores in 14 countries, including new markets such as South Africa and now Poland – the third European country in its portfolio. The company entered the Polish market in November 2024.




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