News Article Bucharest e-commerce industrial logistics LPP Romania
by Property Forum | Industrial

The first boxes with orders from a Polish clothing manufacturer have already set off from the warehouse just outside Bucharest. Thanks to the launch of the fulfilment centre with an area of 22,000 sqm LPP is now able to do deliveries to customers from South-Eastern Europe even the next day after the transaction. The warehouse will handle online orders for all five brands of LPP: Reserved, Cropp, House, Mohito, and Sinsay.

WDP was responsible for the construction of the facility. Quehenberger Logistics, with whom the Gdańsk company has been cooperating for many years, has become a strategic partner of LPP in the area of handling the newly opened warehouse. Owing to the fast decision-making path and cooperation with reputable partners, the project to launch the warehouse was completed in a very short time. Only three months passed between the initiation of the concept and the investment decision. A year later, in July 2019, the first test parcels set off from the warehouse.

“South-Eastern Europe is one of our strategic markets, especially when it comes to e-commerce sales. The challenge in view of the growing popularity of our brands in this region is to meet the expectations of our customers and provide them with the highest level of service – including fast delivery of orders. We are all the more pleased to have launched a warehouse in Bucharest, which will deliver orders to Romanian customers even the next day,” comments Jacek Kujawa, Vice President of LPP.

By the end of 2019, the Polish clothing manufacturer intends to exceed PLN 1 billion in e-commerce sales. Due to the dynamic growth of online sales, the company decided to expand its international distribution network. The fulfilment centre in Romania is the second foreign warehouse of the company apart from Moscow. After its launch, the total warehouse space dedicated to e-commerce in LPP increased to nearly 100 thousand sqm. According to the plan, in 2020 the company wants to finalise another foreign warehouse investment by launching a fulfilment centre in Slovakia.

“In the case of e-commerce, apart from the attractiveness of the collection, the speed of delivery is of key importance for the customer. Therefore, the popularity of our brands also sets the direction for our logistics investments. The warehouse near Bucharest is in line with the development strategy of LPP in the coming years. One of its pillars is the development of the local distribution network, closer to the customer,” adds Jacek Kujawa.

Fulfilment centres are part of the global supply and distribution network of LPP. All elements of the company’s logistics system are centrally managed. The fundamental components are distribution centres, e.g. in Pruszcz Gdański, responsible for inventory management and supplying stores and warehouses dedicated to e-commerce. Each of the LPP warehouses is subject to a specific standardisation – both in terms of location layout, workstations, warehouse equipment and implementation of a coherent operating system for all warehouses. This means that the newly opened facility is modelled on the existing LPP warehouses – both visually and process-wise.