Situated in the southwestern city of Sandanski, Kaufland’s first Bulgarian retail park spans over 5,000 sqm. The German retail chain invested over BGN 2 million ( €1 million) in the outdoor retail area, the company said in a press release.
The new shopping area is part of the chain's One Stop Shopping concept in response to rising consumers' demand to shop all in one place. It features companies such as Polish discount retailer Pepco, shoe company Mat Star and pharmacy Vitaniya. Kaufland has invested more than BGN 40 million in Bulgaria over the past two years. Their hypermarkets and their parking lots host over 500 commercial establishments, ranging from pharmacies and bill payment points to pet stores, drugstores, and shoe stores.
The chain generates an annual turnover of some BGN 1.9 billion and has 63 hypermarkets in 35 cities nationwide, including 13 sites in Sofia. Recently, they partnered with food park operator Quartal to develop its new park Quartal Station - a food venue that is constructed from recycled shipping containers.
Last month, Kaufland said it would invest over BGN 20 million to improve 13 hypermarkets in 2023.
