Hungary’s countryside retail market is booming

15
Jan
2020
News - Hungary’s countryside retail market is booming #Cushman&Wakefield #Hungary #report #retail #shopping

by Property Forum | Retail

Cushman & Wakefield contributed to the leasing of over 6,600 sqm prime retail warehouse area, and to the sales of 7,000 sqm countryside retail area in Q4 2019. 


With the lack of new countryside retail developments, existing schemes are becoming more appreciated both by occupiers and investors. As exclusive leasing agents of the Hungarian “Park Center” chain and “City Market” (previously Buy-Way) retail warehouses Cushman & Wakefield gets a complex view of this segment. Retailers are more interested in larger leasable areas, to promote their whole product range at one place and they see the importance of being present in all major retail hubs of the country.

Lyliet Meléndez, Associate at Cushman & Wakefield Budapest said: “After being advisers on the market for over 25 years we saw the evolution of the classic retail and the retail warehouse segment from the very beginning. The road was unpaved, but we saw good examples from international developers. The importance of having stores in town and setting up bigger units out of town was proven right and became a habit for retailers. We are happy to be involved in most of these transactions in Hungary both on the tenant’s and the landlord’s side.”

With the opening of the 2,400 sqm Fitness5 in City Market Dunakeszi, this regional retail warehouse development is 100% leased. Another sportsclub, Victory fitness signed for 1,300 sqm in Park Center Nagykanizsa, Intersport on 1,036 sqm in Park Center Siófok and Sportisimo on 922 sqm in Park Center Mosonmagyaróvár. Sinsay, a fashion retailer has also decided to join the Retail Warehouse format and signed a lease for a 972 sqm store in Zone Bevásárlópark, opening in spring 2020 where Cushman & Wakefield represented the landlord. The opening of Galéria Center (4,500 sqm) in Mosonmagyaróvár with 100% occupancy and ideal tenant mix also confirms the strengthening of the sector.

Sándor Munkácsy, Senior Property Adviser at Cushman & Wakefield added: “The demand for investing in out of town retail portfolios has increased in the past years. Both local and international investors are looking at these assets and are likely to buy in to existing properties with long term leases. This was the situation recently in Nyíregyháza, where a close to 1,000 sqm Penny Market was sold to a local private investor and similar happened when Diófa sold a 6,000 sqm countryside retail portfolio to a local investor.”




Latest news


New leases

  • BearingPoint has relocated its Bucharest office to Vastint’s Timpuri Noi Square, in a deal brokered by Griffes.
  • Lagardère Travel Retail has renewed its 2,300 sqm office lease for its HQ at the Bucharest-based Globalworth Campus, in a deal brokered by Cushman & Wakefield Echinox.
  • Jack & Jones has leased 310 sqm for a new store at Promenada Sibiu, owned by NEPI Rockcastle.

New appointments

  • Colliers Hungary has appointed Balint Laszlo as Director and Head of Design & Build. Laszlo brings over a decade of expertise in technical project management and fit-out execution, with a specific focus on the office and industrial sectors. He previously served as Head of Fit Out at Futureal Group, where he managed project execution, technical delivery, and cross-functional collaboration. His professional background also includes site management and commercial leadership roles.
  • NEPI Rockcastle has nominated Zelda Roscherr as an Independent Non-Executive Director. Roscherr will stand for election at the Annual General Meeting (AGM) in May 2026. André van der Veer, currently an Independent Non-Executive Director, will retire at the conclusion of the AGM and will not seek re-election.
  • Panattoni has promoted Nick Cripps to the position of Head of International Capital Markets for Europe, the UK, the Middle East, and India. Based in London, Cripps is tasked with leading the firm’s global capital markets strategy across 18 diverse markets. He joined Panattoni five years ago as Head of UK Capital Markets.


Latest news

News - Resi Capital by Cavatina kicks off resi tower construction in Warsaw
08
Apr
2026

Resi Capital by Cavatina kicks off resi tower construction in Warsaw

by Property Forum
Resi Capital by Cavatina has laid the cornerstone for Liberty Tower, a 43-storey residential tower at Grzybowska 54 in Warsaw. The developer sold 60 apartments on the highest floors before opening its sales office in February.
Read more >
News - Foster + Partners brings first Romanian exhibition to Iași
08
Apr
2026

Foster + Partners brings first Romanian exhibition to Iași

by Property Forum
The Iulius Foundation has inaugurated Future Proof, the first exhibition in Romania showcasing the work of Foster + Partners, the architecture studio founded by Norman Foster.
Read more >
News - Panattoni secures financing for BTS project in Łódź
08
Apr
2026

Panattoni secures financing for BTS project in Łódź

by Property Forum
Panattoni has secured €22.5 million financing from Bank Pekao for a build-to-suit project in Łódź for Zrew Transformatory. The funds will be used to build a power transformer manufacturing plant.
Read more >


Property Forum ABOUT US

Property Forum is a leading event hub in the CEE real estate industry with over 10 years of experience. We organise conferences, business breakfasts and workshops focused on real estate, in London, Vienna, Warsaw, Budapest, Bucharest, Bratislava, Prague, Zagreb and Sofia, amongst other locations.
Please send press releases to
newsdesk AT property-forum DOT eu
MORE >

CONTACT

NEWSLETTER

 

Property Forum © 2017 – 2026 | Terms & conditions | Privacy policy