Bucharest continues to lead Romania's transformation of former industrial platforms due to its market scale and high number of available sites. The capital generates the largest volume of land transactions within urban areas, primarily through industrial space conversion, according to Cushman & Wakefield Echinox. Investors increasingly target mixed-use developments integrating retail, office, and residential components.
Among the largest land transactions in recent years were platforms including Rocar (21 ha), Roca Preciziei (12 ha), Helitube (Colentina, 8.9 ha), Muntenia (near Parcul Carol, 5.7 ha), Antrefrig (5.7 ha), Titan Mar (Șoseaua Progresul, 4.5 ha), and Atlas (Pipera, 2.9 ha). These sites were acquired for large-scale future developments.
Ștefan Oprea, Consultant Land Agency Cushman & Wakefield Echinox, said: "Industrial site reconversions remain some of the most compelling opportunities on the Romanian real estate market. Beyond the assets already acquired and under development, there is a substantial inventory of platforms currently available for sale. These properties vary in size from a few thousand sqm to tens of hectares, offering high investment interest across multiple investor profiles. We are noticing growing interest in cities such as Craiova and Arad, which are likely to generate transactions in the near future."
Domestic and international investors such as Prime Kapital, One United Properties, Forte Partners, Speedwell, Prima Development, and Hils Development are actively engaged in urban regeneration projects on former industrial platforms in Bucharest. Being located in diverse city areas, these platforms have different development potentials, carefully evaluated by investors planning office buildings, residential units, and retail projects.
This reconversion trend has expanded to other cities in Romania. In Cluj-Napoca, projects such as Transilvania Mall (developed by Prime Kapital on the former Cesarom site), Rivus City (on the Carbochim platform), and Hexagon's announced development on the Tehnofrig plot highlight the potential of these locations for mixed-use projects. Most former industrial platforms in Timișoara have already been transformed into retail and office premises, while reconversions of sites such as Spumotim and 1 Iunie are expected to generate new developments.
