Accor launches new boutique hotel brand in Poland

09
Aug
2023
News - Accor launches new boutique hotel brand in Poland #AccorHotels #Agnieszka Dąbrowska #Kraków #Patrycja Matyjaszczyk #Poland #The Crown

by Property Forum | Hotel

Hospitality group Accor has inaugurated The Crown, a four-star hotel in Kraków, which is part of the Handwritten Collection, a portfolio of boutique hotels from around the world. This is Accor’s second property of this kind in the region and the first in Poland.


Located in a historic building completed in 1923, The Crown Kraków Handwritten Collection has 44 rooms and unique oval suites, as well as a restaurant with a lobby bar and conference facilities.

“The idea that inspired us for this amazing hotel was to capture the old spirit of true Polish hospitality and the history that is associated with this hundred-year-old building and Krakow itself. Thanks to an individual approach, we want to provide our guests with a sublime journey that will allow them to discover the historical capital of Poland in a truly royal style. We are proud to start the local history of the unique Handwritten Collection brand in our hotel,” said Patrycja Matyjaszczyk, Brand Manager - Mercure & Handwritten Collection – DACH & Eastern Europe.

Agnieszka Dąbrowska, President of the Management Board of PI Apartamenty&Hotele, the company that will manage this facility, added the hotel will address both leisure and business tourists.

The hotel is located near the so-called Avenues of the Three Bards, on a route leading straight to the Main Market Square. The Old Town, Wawel Hill, and the district of Kazimierz are all within a short walk.

The Handwritten Collection portfolio is expected to reach 250 hotels by 2030 throughout the globe with properties already opened in Australia, France, and China.




Latest news


New leases

  • MLP Group has bolstered the tenant mix at MLP Poznań West by welcoming Stockly, a 3D printing specialist. The company has leased 2,400 sqm of warehouse and office space, with operations already underway via early access. A full handover is expected in December 2026. Stockly was represented by Rock Estate during the transaction.
  • Echo Investment has signed a lease agreement with Auchan Polska for 1,200 sqm of retail space within Fuzja, a flagship multifunctional complex in Łódź. The retailer is scheduled to open the outlet during the summer of 2026.
  • Froo Romania, a subsidiary of the Żabka Group, has relocated its HQ to the Bucharest-based Hermes Business Campus. The retailer secured around 2,900 sqm of office space in a transaction facilitated by Colliers.

New appointments

  • iO Partners has appointed Constantin Banu as Business Development Director for its Industrial and Land segments. With over 25 years of experience in the Romanian real estate sector, Banu is widely credited with helping shape the local logistics market. In his new role, he will oversee expansion strategies for the two segments.
  • Avison Young has promoted Bartłomiej Krzyżak and Marcin Purgal to the roles of Co-Heads of the Investment Department in Poland. Krzyżak, previously Senior Director, brings 18 years of commercial real estate experience, having joined Avison Young in 2017. Purgal, also a former Senior Director and a member of the Royal Institution of Chartered Surveyors (MRICS), transitions into the co-head role with 23 years of experience in the CEE commercial markets.
  • Avison Young has strengthened its Polish leadership with three senior promotions. Patryk Błach ascends to Associate Director within the Investment Advisory Department. Kamil Głowienka has been named Senior Project Manager. Furthermore, Katarzyna Uzar becomes a Valuation and Innovation Specialist, tasked with integrating technological solutions and coordinating global departmental projects.


Latest news

News - Romania's hotels see higher earnings, fewer tourists in 2025
18
May
2026

Romania's hotels see higher earnings, fewer tourists in 2025

by Property Forum
Romania's hotel industry recorded a 16% increase in turnover in 2025, reaching €2.2 billion, according to a Crosspoint Real Estate report, but the drivers behind this growth signal a structural shift. The advance is driven primarily by rate increases and the upscale segment, while overall demand has shown the first signs of softening.
Read more >
News - Moxy Budapest Downtown opens as first Hungarian location
15
May
2026

Moxy Budapest Downtown opens as first Hungarian location

by Property Forum
Moxy Budapest Downtown has opened its doors in central Budapest, marking the debut of Marriott International's lifestyle brand in Hungary. The hotel is located on Kazinczy Street in one of Budapest's cultural districts.
Read more >
News - Trójmiasto industrial market gains new development momentum
15
May
2026

Trójmiasto industrial market gains new development momentum

by Property Forum
The Trójmiasto warehouse and industrial market is entering a new development phase, combining stable demand with the growing importance of production, port and advanced technology sectors, according to a report by Savills.
Read more >


Property Forum ABOUT US

Property Forum is a leading event hub in the CEE real estate industry with over 10 years of experience. We organise conferences, business breakfasts and workshops focused on real estate, in London, Vienna, Warsaw, Budapest, Bucharest, Bratislava, Prague, Zagreb and Sofia, amongst other locations.
Please send press releases to
newsdesk AT property-forum DOT eu
MORE >

CONTACT

NEWSLETTER

 

Property Forum © 2017 – 2026 | Terms & conditions | Privacy policy