The next 10 years look promising for Romania

14
Sep
2018
News - The next 10 years look promising for Romania #Colliers #economy #office #report #Romania

by Property Forum | Report

About 10 years ago, Lehman Brothers’ bankruptcy would mark the peak of the global financial crisis and would be followed by a deep recession in several parts of the world, including Romania. However, Romania has come a long way in the last decade, with the economy seeing some radical transformations, as well as in real estate; the real estate consultancy company Colliers International Romania sees the next 10 years offering an attractive risk/reward profile.


”Romania’s potential economic growth (the so-called sustainable rate) is currently at around 4%, which compares favourably to the EU average (below 2%) and regional countries as well (around 3%), according to the European Commission. These figures alone offer cause for optimism regarding the Romainan economy, especially as signifcant potential can be unlocked via simple reforms, like improving transport infrastructure. Consequently, the backdrop is quite favourable for real estate over the long term”, Silviu Pop, Head of Research at Colliers International Romania said.
 
Economy
Except for the small Baltic states and Irish “leprechaun” economy, Romania has been the most successful convergence story in the EU in the last decade in terms of GDP/capita expansion, even after suffering one of the biggest recessions in the aftermath of the crisis. Consumption does not look as excessive as it did back then as it is much less reliant on bank loans and more on wages. The domestic economy changed even more into a service-driven economy, including by adding more high complexity jobs.
 
Office
The Bucharest office market moved from a massively undersupplied market to a relative equilibrium nowadays. The vacancy decreased only gradually in the recovery phase of post-crisis period even as the stock expanded quite significantly, which highlights the increased caution among developers. Still, as developers are very much re-active rather than pro-active, building activity has intensified greatly in the last year amid very favourable economic results in recent years; this has the potential to lead to a possible overloading of the delivery calendar for 2019-2020, with over 0.7 million sqm slated. What has also changed is the fact that big regional cities represent a serious alternative to Bucharest for companies.
 
Industrial
Just like the office market, the warehouse space expanded massively in the pre-crisis period, almost tripling in the Bucharest area, to just under 900,000 sqm in 2008. An interesting change compared to those years is the expansion of 3PL, with logisticians and distributors now holding more than half of the market in terms of demand (versus 38% in 2007); retailers’ share in take-up has decreased steadily compared to a decade ago, with many of the large big box players in Romania currently having developed their own logistic network. Currently, this is the real estate submarket acting as dynamic as before the crisis if we look at deliveries.
 
Retail
At the end of 2006, the total modern retail stock stood at 360,000 sqm nationwide; by the start of the recession, it would increase a staggering 4.6 times. Tenants were lining up and lots of new names have since become established players on the domestic scene, but many had limited or no local market experience. For developers, the surge in deliveries made expanding select retailers quite picky and some schemes ended up opening with just half of the units trading. Also, Bucharest’s high street retail has become a pale shadow nowadays compared to its heyday as local consumers have become accustomed to shopping centres, which offer many alternatives in just one destination.
 
Investment
With an office building in Bucharest yielding selling for what is still the all-time low of 5.5% in 2007, the local investment market was on par with regional peers and even ahead of some; nowadays, domestic prime office assets are the only ones among the biggest CEE economies (Poland, Hungary, Czechia) to have yields consistently higher than pre-crisis lows. The market was quite liquid back then, with 2007 seeing investments of more than €1.5 billion. Meanwhile, post-crisis highs are barely nearing €1 billion in the good years (like 2017). Today’s market is more challenging and it seems more difficult to close a deal than in 2007, as investors want to make sure they are not overpaying.
 
Land
In parts of Bucharest, land prices increased more than ten-fold in the years leading to the financial crisis. For instance, prices in the Herastrau-Aviatiei area in Bucharest were around €200-400/sqm; in the first part of 2008, an investor paid around 4,500 euro/sqm in the same region. It is likely that 2007 remains the historic peak: Bucharest saw land deals of over €850 million in 2007 compared to around €230 million last year. In certain areas, prices remain well lower than half of their level in 2007-2008, while buyers seem more cautious.
 
Residential
Residential properties were in Romania one of the most relevant barometers for overall sentiment. As the value of properties (excluding land) owned by households more than doubled between 2005 and 2008, to nearly half a trillion euro, Romanians were on a spending spree in those years. Nowadays, even though more than 400,000 new apartments or houses were built between 2009 and 2017, household real estate wealth remains nearly 40% below its pre-crisis record. While in 2007-2008, the Romanian residential properties were one of the most overvalued in the EU, European Central Bank economic models now show Romanian properties among the most undervalued in the EU.
 
Predictions for the next 10 years
Looking beyond the poor administrative capacity of the state, growth should continue to take place in Romania, as the country still benefits from one of the biggest differentials between labour productivity and labour costs in Eastern Europe. Internal migration patterns will likely prove another big driver of trends on the real estate market: the population in towns like Cluj-Napoca, Timisoara, Iasi, Brasov or Sibiu should expand greatly in the next years, much faster than Bucharest’s. Consequently, all real estate submarkets have a chance to improve both in terms of quantity (actual surfaces traded/leased) and quality (investment yields).
 
Modern office stock could at least double by the end of the next decade, from around 3 million sqm currently, as both regional cities and Bucharest seem significantly undersupplied on a per capita basis, compared even with CEE peers. For industrial, we would normally expect the current stock of 3.8 million sqm to expand to over 7 million sqm by the start of the 2030’s, though it is difficult to factor in new technologies that could very well change logistics and warehousing. As for retail, Bucharest could very well receive during the next decade a few more schemes (including at least a large dominant shopping centre), as the per capita stock is still a bit below that of CEE capital cities. The biggest growth will come from other parts of the country, as bigger towns have space to accommodate new schemes.



Latest news


New leases

  • International fashion retailer Primark has opened its fifth Romanian store, spanning 3,185 sqm, at ElectroPutere Mall in Craiova, marking its debut in the country's south-west region. The launch follows a €10 million investment.
  • Speedwell has secured four new medical tenants for its Paltim mixed-use urban project in Timișoara. Colegiul Medicilor Stomatologi - Filiala Timiș has leased approximately 105 sqm, with an opening scheduled for November 2026. Concurrently, Paul Bold Dental Solutions will open a 143 sqm dental clinic in November 2026. Ophthalmology clinic ArtVision Med & Sofilens Lux has occupied 172 sqm since January 2026. Lastly, Ziva, a dermatology, aesthetics, and gynaecology clinic, has taken 92 sqm and will officially open in July 2026.
  • Equans has leased 1,600 sqm for a new IT hub in Bucharest-based One Cotroceni Park, in a deal brokered by Cushman & Wakefield Echinox.

New appointments

  • BNP Paribas Real Estate Poland has expanded its Industrial and Logistics Agency team with the appointments of Joanna Choromańska, formerly of JLL, and Bartosz Wilczyński, previously with CBRE. The new hires bring a combined 34 years of experience in sector sales, lease negotiations, and build-to-suit project delivery to support the division's ongoing growth.
  • Speedwell has expanded its industrial and logistics team with the appointment of Valentin Achim as Leasing and Property Manager for Industrial Developments. Achim brings extensive experience in coordinating commercial and operational activities within the logistics and industrial sectors. In his new role, he will oversee the development and expansion of the company's Spaceplus platform.
  • Colliers has appointed Kata Mazsaroff, Tamás Beck, and Miklós Ecsődi as Equity Partners in Hungary, effective 30 April 2026. Mazsaroff, who joined in 2007, rises to Managing Partner after overseeing a 200 per cent revenue increase since her 2022 appointment as Managing Director. Beck, with Colliers since 1994, has led the Industrial & Logistics division since 2005, facilitating transactions covering 1.9 million sqm of built space and 9.8 million sqm of land. Ecsődi, Head of Occupier Services and Office Agency since joining in 2011, has secured over 450,000 sqm in leases valued above €600 million.


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