Hospitality group Accor plans to open more than 90 hotels across Europe, Middle East and Asia during 2024, of which four will be based in CEE markets.

Accor is partnering with Allenort Group for the new Mövenpick hotel in the heart of Gdynia. The future facility will offer hotel services to tourists and business guests, featuring 176 rooms with a rich F&B offer, conference and banquet halls, a spa with a pool and treatment rooms, as well as underground parking. The investor received business advisory support from the HIDA Company.

The letter of intent signed in May this year between the Accor Group and PHH Group is giving first effects. Representatives of both companies have signed a franchise agreement. As part of the cooperation, the seaside resort Interferie Hotel Medical Spa in Świnoujście, which is part of the PHH Group, is changing its name to Mövenpick, a premium brand belonging to the Accor Group. The new Mövenpick Świnoujście Medical Spa Resort will welcome guests in just over a few months.

Accor expands its portfolio in the Czech Republic and Central Europe. The hospitality group signed a franchise agreement with Fardela Solutions for a new Mövenpick hotel in the country. The new hotel project of will be located in Čeladná, in the Moravian-Silesian Region of the Czech Republic and will welcome its first guests in 2026.

Hospitality group Accor has signed 47 properties in Eastern Europe and the ‘New East’ in 2022, going as far as Georgia and Kazakhstan for a total of 5,476 rooms.