ARTICLES LABELLED WITH TAG Marketing

News Modern real estate marketing is quality and effectiveness
30
Jun
2024

Modern real estate marketing is quality and effectiveness

by Michał Poręcki
The development of new communication channels and increasing customer demands mean that effective real estate marketing requires an ever-increasing investment in quality - this is just one of the conclusions reached by the participants of the panel discussion on real estate marketing, which took place as part of the June conference Future of Real Estate 2024 in Warsaw. The event was co-organised by Property Forum and RICS.
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News Artificial intelligence won't replace artists
02
Mar
2023

Artificial intelligence won't replace artists

by Michał Poręcki
Dagmara Kowalik, CEO of Digital Bunch, a digital marketing agency specializing in 3D production and software, has talked to Property Forum about current trends in visual marketing of real estate and the next big things in it.
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News CBRE Poland names new Head of  Marketing
31
Aug
2022

CBRE Poland names new Head of Marketing

by Property Forum
Since February this year, Natalia Wenzławska, who took the position of Head of Marketing, is responsible for marketing and communication at CBRE in Poland. She will lead a team of a dozen or so people, whose tasks will focus on the implementation of the company's overall communication strategy.
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News GTC Hungary hires new top managers
23
Jun
2022

GTC Hungary hires new top managers

by Property Forum
Edina Magó will step up as Marketing Director and Nikoletta Ispánki will join the company as Commercial Director. The new appointments will strengthen the focus to enhance the growing markets.
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News Novaston wins marketing management mandate in Belgrade
17
Apr
2019

Novaston wins marketing management mandate in Belgrade

by Property Forum
Since the beginning of April Novaston Marketing Consultancy has taken over all marketing activities for Rajićeva Shopping Center in Belgrade, from BTL to PR and digital.
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News Competition forces owners to improve sales processes in Poland
11
Apr
2019

Competition forces owners to improve sales processes in Poland

by Property Forum
The Polish real estate market has been on a strong growth path for more than a decade. Its office sector is in good health, evidenced by a high number of new office completions and building permits, rising transaction volumes and the growing capital values of office buildings. On the other hand, the ever-stronger competition is forcing real estate owners to further improve sales processes. Against this backdrop, professional marketing services are becoming critical in effective real estate commercialisation, according to Małgorzata Frąckiewicz, Property Marketing Manager, Office Agency at Cushman & Wakefield.
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News Online Real Assets partners with Lodestar
17
Sep
2018

Online Real Assets partners with Lodestar

by Property Forum
Online Real Assets and Lodestar have signed a joint agreement to provide the real estate sector with high-value integrated services. The deal will cover both the UK and Central and Eastern European markets.
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News CTP names new Head of Marketing
05
Sep
2017

CTP names new Head of Marketing

by Ákos Budai
Július Hájek joins CTP as a new Head of Marketing. Július will be responsible for marketing strategy and execution as well as PR activities in all CTP markets throughout central Europe.
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Latest news


New leases

  • The largest retail chain in Poland offering RTV/AGD equipment has leased over 4,200 sq m of modern space in the MLP Poznań logistics centre. Media Expert will start operating in the new location in July 2025. The company was advised by Cushman & Wakefield in the leasing process
  • Supeco, the discount format operated by the Carrefour Group, will open a new store spanning 1,300 sqm in FunShop Park Ploiești starting Q3 2025. With this new lease deal, Scallier’s retail project is now almost fully occupied.
  • Croda Poland, a company that supplies specialty chemicals for the production of pharmaceuticals, cosmetics, household chemicals and crop protection products, will lease more than 510 sqm in the Unity Square One building. JLL was responsible for both tenant and landlord representation in the transaction process.

New appointments

  • Elżbieta Majdan is joining the Property & Asset Management team at Savills Poland as an Associate Director. Elżbieta brings 15 years of experience in managing and commercialising retail properties, gained while implementing key projects on the Polish market.
  • Savills Czech Republic announces new hires and promotions within its valuation team. Daniel Duchek has joined as a Senior Valuer, Alena Arnoldová has strengthened the team as a Junior Valuer, and Ivana Horáková has been promoted Valuer. Under the leadership of Marek Pohl, the team now consists of seven consultants specialising in the valuation of a wide range of assets – from commercial, residential, and hospitality properties to leisure, healthcare facilities, and land.
  • Ewa Nowak, a commercial property valuer, has joined the Valuation Department of international real estate advisory firm Newmark Polska as Senior Associate.

ABOUT US

Property Forum is a leading event hub in the CEE real estate industry with over 10 years of experience. We organise conferences, business breakfasts and workshops focused on real estate, in London, Vienna, Warsaw, Budapest, Bucharest, Bratislava, Prague, Zagreb and Sofia, amongst other locations.
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