ARTICLES LABELLED WITH TAG Marketing

News Modern real estate marketing is quality and effectiveness
30
Jun
2024

Modern real estate marketing is quality and effectiveness

by Michał Poręcki
The development of new communication channels and increasing customer demands mean that effective real estate marketing requires an ever-increasing investment in quality - this is just one of the conclusions reached by the participants of the panel discussion on real estate marketing, which took place as part of the June conference Future of Real Estate 2024 in Warsaw. The event was co-organised by Property Forum and RICS.
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News Artificial intelligence won't replace artists
02
Mar
2023

Artificial intelligence won't replace artists

by Michał Poręcki
Dagmara Kowalik, CEO of Digital Bunch, a digital marketing agency specializing in 3D production and software, has talked to Property Forum about current trends in visual marketing of real estate and the next big things in it.
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News CBRE Poland names new Head of  Marketing
31
Aug
2022

CBRE Poland names new Head of Marketing

by Property Forum
Since February this year, Natalia Wenzławska, who took the position of Head of Marketing, is responsible for marketing and communication at CBRE in Poland. She will lead a team of a dozen or so people, whose tasks will focus on the implementation of the company's overall communication strategy.
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News GTC Hungary hires new top managers
23
Jun
2022

GTC Hungary hires new top managers

by Property Forum
Edina Magó will step up as Marketing Director and Nikoletta Ispánki will join the company as Commercial Director. The new appointments will strengthen the focus to enhance the growing markets.
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News Novaston wins marketing management mandate in Belgrade
17
Apr
2019

Novaston wins marketing management mandate in Belgrade

by Property Forum
Since the beginning of April Novaston Marketing Consultancy has taken over all marketing activities for Rajićeva Shopping Center in Belgrade, from BTL to PR and digital.
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News Competition forces owners to improve sales processes in Poland
11
Apr
2019

Competition forces owners to improve sales processes in Poland

by Property Forum
The Polish real estate market has been on a strong growth path for more than a decade. Its office sector is in good health, evidenced by a high number of new office completions and building permits, rising transaction volumes and the growing capital values of office buildings. On the other hand, the ever-stronger competition is forcing real estate owners to further improve sales processes. Against this backdrop, professional marketing services are becoming critical in effective real estate commercialisation, according to Małgorzata Frąckiewicz, Property Marketing Manager, Office Agency at Cushman & Wakefield.
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News Online Real Assets partners with Lodestar
17
Sep
2018

Online Real Assets partners with Lodestar

by Property Forum
Online Real Assets and Lodestar have signed a joint agreement to provide the real estate sector with high-value integrated services. The deal will cover both the UK and Central and Eastern European markets.
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News CTP names new Head of Marketing
05
Sep
2017

CTP names new Head of Marketing

by Ákos Budai
Július Hájek joins CTP as a new Head of Marketing. Július will be responsible for marketing strategy and execution as well as PR activities in all CTP markets throughout central Europe.
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Latest news


New leases

  • The Embassy of the Republic of the Philippines has moved to Bucharest-based SkyTower, operating out of a 580 sqm space under a 5-year lease agreement. The building also hosts the Embassy of the Republic of Korea in Romania.
  • De Heus, a producer of animal feed, which has built a strong presence in the Polish market, has leased 7,050 sqm of warehouse and office space at GLP Łódź III Logistics Centre. This is the first Class A warehouse of De Heus in Poland. The tenant was advised by specialists from Newmark Polska during the search for the right space and throughout the lease negotiations.
  • Endava has leased an additional 2,400 sqm in the UBC 1 building, part of the Palas Iași mixed-use complex owned by Iulius. This expansion brings its total office area to 5,500 sqm.

New appointments

  • MLP Group strengthened its management structures. Maciej Müldner, a manager with over 30 years of experience in finance at international corporations and banks, joins the Management Board. He will be responsible for further strengthening the Group’s financial position.
  • Indotek Group has welcomed Viktor Nagy, who joined us in September as Head of Non-Retail Sales. With more than 20 years of experience in the real estate sector, Viktor has held leadership positions at international companies such as Immofinanz, EHL Real Estate Hungary and Atlas Estates. In his new role, he will be responsible for further developing our non-retail sales strategy and strengthening international relations.
  • Paweł Reszczyński has been promoted to Land Development Director and will be responsible for coordinating land acquisition and investment processes for new logistics and industrial projects. Developing the land bank remains a key pillar of MLP Group's long-term expansion strategy.

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