News Article Belgrade mall marketing Novaston retail SEE Serbia shopping
by Property Forum | Retail

Since the beginning of April Novaston Marketing Consultancy has taken over all marketing activities for Rajićeva Shopping Center in Belgrade, from BTL to PR and digital.

"Rajićeva Shopping Center is the only shopping centre within Belgrade city centre, and as such covers a unique TA (target audience). It’s also the only “destination” shopping centre, with some of its premium brands being exclusively present there. Both of these things represent a challenge, one that we are ready to deal with. Our mutual goal is to create a recognizable brand in Belgrade retail sector and we’re sure we’ll succeed in this and create a long-lasting partnership" said Miloš Marković, NMC marketing manager for Rajićeva Shopping Center.