StudentMarketing, the international education and student housing research company, unveiled its rebrand as Bonard at a ceremony in the London icon, The Gherkin.
In the course of its 10-year history, Bonard (formerly StudentMarketing) has become the authority within the international education sector. Its vast body of research, high-level credentials, expertise and quality deliveries from a team of 50 spanning the globe, have made it the go-to address for destinations, governments, associations, schools and investors.
“No revolution, just evolution, to better align ourselves with our direction. There was a feeling over the last couple of years, internally and from clients, that our name did not adequately reflect who we are and what we do best – research and research-driven solutions. We want to continue in this direction, which is why we sought a name less related to marketing, and one that will allow us to develop an increasingly stronger brand in research,” explained Bonard’s CEO & Founder Samuel Vetrak during the official launch attended by 60 industry stakeholders and professionals.
Samuel Vetrak
CEO
BONARD
Bonard (formerly StudentMarketing) will continue to build on its legacy, to focus on research in international education. The approach, remit, portfolio and people will all stay the same. The new name will simply eliminate the marketing connotation and pave the way for its research brand development.
“However, there is more to it than that. At this important 10-year milestone, we have amassed a robust amount of data and insights, which will allow us to be more time and cost-efficient for our clients,” added Vetrak.
This news was underscored as Bonard (formerly StudentMarketing) presented its new research packages and products, including annual subscriptions, strategic advisories which are more cost-efficient and quick market scans and consultations deliverable next day.
“Our cumulative global market knowledge has made us the preferred choice of industry stakeholders looking for market intelligence, research, and advisories, to inform their marketing and investment decisions. Now, that expertise is also available as packages with significant benefits – faster access to regularly updated data on the student sector, at an affordable cost,” reaffirmed Bonard's COO Igor Skibickij.
The company will continue running its global operations with offices and activities in Europe, Latin America and Asia. “As we deal with a very diverse portfolio of clients and services across the globe, this new name allows to extend ourselves to all those seeking unbiased, reliable and thorough data,” said the company’s Head of Marketing, Stefan Kolibar.
Stefan Kolibar
Head of Marketing
BONARD
