News Article Kosovo Prishtina property management retail SEE shopping Sonae Sierra
by Property Forum | Retail

Sonae Sierra will be responsible for managing Prishtina Mall, the largest shopping centre in Southeastern Europe, which is scheduled to open today. With a GLA of 115,000 sqm, Prishtina Mall is positioned as a regional centre intended to serve the surrounding area of the Balkans.

Sonae Sierra began collaborating with Prishtina Mall through consulting services in the areas of leasing and operations in March 2022, and shortly after, took over complete management of the project. Together with the local team, Sonae Sierra completed 100 leasing contracts in just eight months, allowing Prishtina Mall to open with an occupancy rate of 81%. 

Cristina Santos, Executive Director of Property Management at Sonae Sierra, said: “Sonae Sierra’s intervention in Prishtina Mall is a success story, due to the size and speed of the results achieved for this asset. In March, we were hired to consult on one of Europe’s largest shopping centres, and our partner quickly realised the added value of deeper collaboration. This commitment proves Sonae Sierra’s pledge to create value in our customers’ assets, through its specialised teams, as well as through the growing number of brands that equally rely on our know-how in international management.”

Prishtina Mall will offer a mix of internationally renowned brands, exclusive concepts, a cinema, playground, food hall and more than 3,500 parking spaces, the shopping centre has a gross leasable area (GLA) of 115,000 sqm. Located 10 km from the city centre, Prishtina Mall is positioned as a regional centre, which will serve the entire surrounding area of the Balkans.

Alvaro Costa, Director responsible for Prishtina Mall added: “The added value of this project stands out in an international context, with an offer in line with reference centres in Europe, positioning Prishtina Mall as one of the main shopping and entertainment destinations in the region. We have also ensured the implementation of a team capable of delivering solid results, with the best practices and experience we have within Sonae Sierra, which are crucial to guarantee a good structure and local management.”

Sonae Sierra’s intervention in the project also extended to the Reify. team, which, as specialists in the creation and renovation of urban assets and spaces, was responsible for the entire signage project for the centre.