Regional operations centres boost the Romanian market

06
Jul
2017
News - Regional operations centres boost the Romanian market #Bucharest #Knight Frank #office #report #Romania #SSC

by Ákos Budai | Office

With a 4.8%-GDP growth in 2016 and the highest estimated growth rate in 2017 among EU member states, Romania has become an increasingly attractive destination for regional operations centres. The tax and legal regimes along with the geographic location, as well as the highly yet not so costly labour force are some of the key ingredients contributing to the country’s attractiveness, according to the Recipe for successful tax, law & real estate of regional operations centres in Romania report prepared by Deloitte Romania, Reff & Associates- Deloitte Legal together with Knight Frank. 


As more and more multinational companies have opened regional operations centres in Romania, the real estate market saw in 2016 one of the strongest years. Outsourcing companies will continue to enter and expand into the market as developers have demonstrated their ability to offer multinational companies customised office solutions at lower rents than some other CEE markets, according to the report.
 
“Tax & legal regimes play an important role in the investors’ decisions. To remain attractive despite anticipated increases in cost and in difficulty to source talent, Romanian tax legislation needs to retain its current appeal through relative stability and fairly low rates, although both challenged by recent initiatives. Sudden changes, increases in rates or additional complexity in administration would seriously harm out competitiveness in a cost-sensitive business whose recent expansion has fuelled, among others, investment in office developments,” said Alexandru Reff, Country Managing Partner Deloitte Romania. “Legal aspects are equally important, as employment, compliance, inter-company charges, data protection and corporate aspects may generate legal complexity for regional operations centres.”

Horatiu Florescu, Chairman & CEO Knight Frank Romania added: “These centres are the biggest demand generator on the office market in Bucharest and very often they are the main anchor of the building. It is very clear to all of us that operations centres developed the big office hubs we see today, namely Floreasca-Barbu Vacarescu, Dimitrie-Pompeiu, Center-West, and even CBD. These hubs have also the biggest stocks and demand on the market. Last year, the Center-West had a demand of over 120,000 sqm. Bucharest stays the main operations centre driver, but Timisoara, Cluj-Napoca and Iasi are following-up very fast.” 
 
The report analyses all key aspects that companies need to consider when opening a regional operations centre in Romania from tax and legal to public financing such as State Aid and EU funding.



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New leases

  • International fashion retailer Primark has opened its fifth Romanian store, spanning 3,185 sqm, at ElectroPutere Mall in Craiova, marking its debut in the country's south-west region. The launch follows a €10 million investment.
  • Speedwell has secured four new medical tenants for its Paltim mixed-use urban project in Timișoara. Colegiul Medicilor Stomatologi - Filiala Timiș has leased approximately 105 sqm, with an opening scheduled for November 2026. Concurrently, Paul Bold Dental Solutions will open a 143 sqm dental clinic in November 2026. Ophthalmology clinic ArtVision Med & Sofilens Lux has occupied 172 sqm since January 2026. Lastly, Ziva, a dermatology, aesthetics, and gynaecology clinic, has taken 92 sqm and will officially open in July 2026.
  • Equans has leased 1,600 sqm for a new IT hub in Bucharest-based One Cotroceni Park, in a deal brokered by Cushman & Wakefield Echinox.

New appointments

  • BNP Paribas Real Estate Poland has expanded its Industrial and Logistics Agency team with the appointments of Joanna Choromańska, formerly of JLL, and Bartosz Wilczyński, previously with CBRE. The new hires bring a combined 34 years of experience in sector sales, lease negotiations, and build-to-suit project delivery to support the division's ongoing growth.
  • Speedwell has expanded its industrial and logistics team with the appointment of Valentin Achim as Leasing and Property Manager for Industrial Developments. Achim brings extensive experience in coordinating commercial and operational activities within the logistics and industrial sectors. In his new role, he will oversee the development and expansion of the company's Spaceplus platform.
  • Colliers has appointed Kata Mazsaroff, Tamás Beck, and Miklós Ecsődi as Equity Partners in Hungary, effective 30 April 2026. Mazsaroff, who joined in 2007, rises to Managing Partner after overseeing a 200 per cent revenue increase since her 2022 appointment as Managing Director. Beck, with Colliers since 1994, has led the Industrial & Logistics division since 2005, facilitating transactions covering 1.9 million sqm of built space and 9.8 million sqm of land. Ecsődi, Head of Occupier Services and Office Agency since joining in 2011, has secured over 450,000 sqm in leases valued above €600 million.


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