Although the hotel sector accounted for only 3% of the total investment of €390 million in Romania’s commercial real estate during H1 2025, market indicators point to a possible increase in investments in H2 2025 and 2026, according to CBRE Romania data.
The recovery of the tourism market is a key factor, with a 9% year-on-year increase in the number of foreign tourists and a total of over 20 million nights spent in hotels and aparthotels in 2024, values not seen in the post-2020 period.
Iulia Szabo, Investment Properties & Hotels Consultant at CBRE Romania, said: "We see a healthy correlation between the growth of air traffic, the increasing number of nights spent in hotels – especially by foreign tourists – and the gradual expansion of the hotel offer operated under international brands. All of this suggests that the country, and particularly the capital, is gaining more and more ground as a competitive destination in the CEE hospitality market."
This evolution is also supported by the opening of new air routes and the increase in air traffic. The entry into the Schengen area and the recovery of international tourism further reinforce this positive trajectory.
Bucharest is a main driver of this growth, with over 3.3 million nights spent in hotels and aparthotels recorded in 2024, an 8% increase compared to 2023.
