Global real estate industry remains strong, says PwC

06
Apr
2018
News - Global real estate industry remains strong, says PwC #business #economy #Europe #global #PwC #real estate #report #Romania

by Import Sys | Report

Despite being late in its cycle, the global real estate market is benefiting from strong returns for investors and a positive global economic outlook, according to Emerging Trends in Real Estate – The Global Outlook for 2018, an annual forecast of global real estate investor sentiment published jointly by PwC and the Urban Land Institute (ULI). The report notes that in this highly competitive, late-cycle property market, the real estate industry must embrace technology, new business models, and the concept of “space as a service”.


"We continuous development of the Romanian real estate market, both on the residential and office segments, based on the favourable macroeconomic environment. Prices for the residential sector, for instance, have constantly increased, together with the demand, despite the recent hikes of the interest rates. At the global level, we're seeing a value-shift from the passive ‘bricks and mortar’ component to a more dynamic, operational business. This is important for investors – who on the one hand need to manage risk, but are also looking to find innovative and cost-effective ways of accessing operational expertise and innovation or face diminishing returns. ", says Francesca Postolache, Partner at PwC Romania.
 
While the global business leaders interviewed for the report agreed that real estate is late in its cycle, many of them suggested that the relatively strong global economic outlook and resulting occupier demand might prolong the cycle. An increase in transactions in Europe and record levels of activity in Asian markets—such as Hong Kong and Singapore—support this idea. At the same time, pricing of core assets remains a challenge, which—combined with a greater focus on economic strength, place-making, and liveability—is driving investors to alternative sectors, such as logistics, and to second-tier cities, such as Copenhagen in Europe and Raleigh/Durham in the United States. Rising interest rates and inflation are also expected to exert pressure on the industry, particularly in the U.S. and Europe. According to the interviewees, the risk of rising interest rates is much higher now than it was six months ago.
 
“In 2017, in Romania, transactions sector reached record levels. For the real estate segment, 2017 was a prolific one as the value of the transactions exceeded €1 billion, with at least 10% increase compared to last year. From a transactions perspective, most dynamic sectors were hotels, retail and industrial” says Anda Rojanschi, Partner at David si Baias.
 
The report’s findings highlight the growing disconnect between the ease of raising abundant capital and the relative difficulty of deploying the capital effectively. This phenomenon is particularly strong in Asia, where local sovereign and institutional funds bearing stockpiles of accumulated cash are buying property—both regionally and globally—creating increased competition for assets. Because of this competition, traditional risk/return classifications are breaking down and core and opportunistic investors are converging in the value-add space.
 
The late-cycle market and widespread difficulties sourcing deals and deploying capital have led to a wave of consolidation among property-owning companies and fund managers, according to the report. The report argues that in this environment, real estate companies must embrace new business models in order to raise and make money. It points to the increasing complexity of how the real estate industry conducts business, brought on by new customer demands and the concept of “space as a service”. Because of this seismic shift in the industry, real estate companies will require new skill sets to harness big data and technology to improve decision making, management, and valuation processes.
 
“This report demonstrates that we are at a crucial point in the evolution of real estate. Lately, we have been seeing more and more investors, operators, and developers moving into the PropTech space: from partnerships on real estate projects to investments in PropTech firms. Real estate companies must embrace change and become more sophisticated and client-focused to compete effectively. The companies that are unable to leverage new technologies and adjust their business models risk being left behind”, says Anda Rojanschi, Partner at D&B.
 
The report includes a look at factors specific to Asia, Europe, and the United States that have global ramifications:
  • The increased competition for assets in Asia is changing the industry in fundamental and often unexpected ways. Many core investors are moving up the risk curve to meet target returns, while others are moving down the risk curve to seek the type of steady but safe yield no longer available from sovereign bonds. Core and opportunistic investors are converging in the value-add space. One result of this phenomenon is the migration of investors into markets and asset classes that in the past did not attract much interest. In particular, fund managers are now considering data centres healthcare assets, affordable housing projects, build-to-rent facilities, student accommodation and senior housing.
  • Europe’s property industry is drawing comfort from the fact that the European Union economy is growing at its fastest pace in a decade, which is supporting occupier demand as well as investment. Much of the growth has been driven by the core economies of Germany, France, Italy, and Spain. For European property professionals, it is hard to dissociate London from the continuing uncertainty around Brexit. However, the report also notes that Asian investors – less bothered by Brexit than their European peers – are looking to the long-term by deploying capital in London.
  • In the U.S., the possible impact of the new federal tax law on real estate is being watched closely. According to the Emerging Trends 2018 mid-year survey of industry professionals in the U.S., 61 percent of respondents believe the new tax law will be good for real estate. Around a quarter of respondents say the tax reform will boost investor demand, and a similar number say it will improve occupier demand. The report notes that the full impact on commercial real estate remains to be seen, but points to three main fiscal levers: foreign investors will be able to invest and repatriate profits more easily than before; U.S. companies that until now parked some of their profits overseas at lower corporate tax rates can repatriate those earnings into the U.S., and the U.S. corporate tax rate will be reduced.



Latest news


New leases

  • XXS GYM has signed a lease for over 850 sqm of space in the modern O3 Business Campus office complex, located on Opolska Street in the northern part of Cracow.
  • Alior Bank has extended its lease at Ocean Office Park B in Kraków to accommodate its Private Banking Department. The deal, supported by brokerage firm CBRE, marks the final stage of a two-year consolidation of the bank's Kraków operations. Following the expansion, the bank occupies approximately 7,000 sqm within the Cavatina Group-owned complex.
  • TriGranit has finalized a lease extension with Mondelez Europe Services to remain in the Signum Work Station building through 2032. Facilitated by broker CBRE, the agreement secures nearly 4,000 sqm of office surface for the global snacks group member within Warsaw’s Mokotów district.

New appointments

  • Katarzyna Myjak has joined Axi Immo as Senior Business Advisory Manager, tasked with strengthening the company’s Industrial & Logistics business line.
  • Czech investment group SCF has expanded its team by appointing Jan Simandl as Senior Leasing Team Leader. In this role, Simandl will oversee leasing activities across the company’s commercial property portfolio. He previously worked for CPI Property Group and CBRE.
  • Michał Kochanowski-Laren has joined Avison Young Poland’s Technical Advisory and Project Management team as Project Manager. In his new role, he is responsible for delivering a variety of consultancy projects across all segments of the commercial real estate market in Poland. Kochanowski-Laren is an electrical engineer and a graduate of the Warsaw University of Technology.


Latest news

News - A new era for Hungary: What does it mean for investors?
24
Apr
2026

A new era for Hungary: What does it mean for investors?

by Property Forum
Hungary's recent parliamentary elections have placed the country back in the conversation for international real estate investors. The end of the Orbán era — and the prospect of renewed EU relations, unlocked cohesion funds, and a more stable regulatory environment — makes this a moment worth examining closely. Join Property Forum for a free, expert-led webinar on April 29th to assess what the new political landscape means for real estate investors, occupiers, and developers active in or considering Hungary.
Read more >
News - LemonTree starts third Szczecin project with 39,600 sqm facility
23
Apr
2026

LemonTree starts third Szczecin project with 39,600 sqm facility

by Property Forum
LemonTree has begun construction of its third project in Szczecin – Westside Szczecin Nxt. The new complex will offer 39,600 sqm of warehouse, service and office space, with approximately 30% already leased to a leading logistics operator in Poland.
Read more >
News - Czech industrial deliveries soar in Q1 2026
23
Apr
2026

Czech industrial deliveries soar in Q1 2026

by Property Forum
The Czech Republic's modern industrial stock reached 13.59 million sqm in Q1 2026, according to the Industrial Research Forum. The quarter saw 307,000 sqm of new warehousing space delivered across 9 industrial parks, representing a 34% increase compared to the previous quarter and a 44% increase year-on-year.
Read more >


Property Forum ABOUT US

Property Forum is a leading event hub in the CEE real estate industry with over 10 years of experience. We organise conferences, business breakfasts and workshops focused on real estate, in London, Vienna, Warsaw, Budapest, Bucharest, Bratislava, Prague, Zagreb and Sofia, amongst other locations.
Please send press releases to
newsdesk AT property-forum DOT eu
MORE >

CONTACT

NEWSLETTER

 

Property Forum © 2017 – 2026 | Terms & conditions | Privacy policy