Global real estate industry remains strong, says PwC

06
Apr
2018
News - Global real estate industry remains strong, says PwC #business #economy #Europe #global #PwC #real estate #report #Romania

by Import Sys | Report

Despite being late in its cycle, the global real estate market is benefiting from strong returns for investors and a positive global economic outlook, according to Emerging Trends in Real Estate – The Global Outlook for 2018, an annual forecast of global real estate investor sentiment published jointly by PwC and the Urban Land Institute (ULI). The report notes that in this highly competitive, late-cycle property market, the real estate industry must embrace technology, new business models, and the concept of “space as a service”.


"We continuous development of the Romanian real estate market, both on the residential and office segments, based on the favourable macroeconomic environment. Prices for the residential sector, for instance, have constantly increased, together with the demand, despite the recent hikes of the interest rates. At the global level, we're seeing a value-shift from the passive ‘bricks and mortar’ component to a more dynamic, operational business. This is important for investors – who on the one hand need to manage risk, but are also looking to find innovative and cost-effective ways of accessing operational expertise and innovation or face diminishing returns. ", says Francesca Postolache, Partner at PwC Romania.
 
While the global business leaders interviewed for the report agreed that real estate is late in its cycle, many of them suggested that the relatively strong global economic outlook and resulting occupier demand might prolong the cycle. An increase in transactions in Europe and record levels of activity in Asian markets—such as Hong Kong and Singapore—support this idea. At the same time, pricing of core assets remains a challenge, which—combined with a greater focus on economic strength, place-making, and liveability—is driving investors to alternative sectors, such as logistics, and to second-tier cities, such as Copenhagen in Europe and Raleigh/Durham in the United States. Rising interest rates and inflation are also expected to exert pressure on the industry, particularly in the U.S. and Europe. According to the interviewees, the risk of rising interest rates is much higher now than it was six months ago.
 
“In 2017, in Romania, transactions sector reached record levels. For the real estate segment, 2017 was a prolific one as the value of the transactions exceeded €1 billion, with at least 10% increase compared to last year. From a transactions perspective, most dynamic sectors were hotels, retail and industrial” says Anda Rojanschi, Partner at David si Baias.
 
The report’s findings highlight the growing disconnect between the ease of raising abundant capital and the relative difficulty of deploying the capital effectively. This phenomenon is particularly strong in Asia, where local sovereign and institutional funds bearing stockpiles of accumulated cash are buying property—both regionally and globally—creating increased competition for assets. Because of this competition, traditional risk/return classifications are breaking down and core and opportunistic investors are converging in the value-add space.
 
The late-cycle market and widespread difficulties sourcing deals and deploying capital have led to a wave of consolidation among property-owning companies and fund managers, according to the report. The report argues that in this environment, real estate companies must embrace new business models in order to raise and make money. It points to the increasing complexity of how the real estate industry conducts business, brought on by new customer demands and the concept of “space as a service”. Because of this seismic shift in the industry, real estate companies will require new skill sets to harness big data and technology to improve decision making, management, and valuation processes.
 
“This report demonstrates that we are at a crucial point in the evolution of real estate. Lately, we have been seeing more and more investors, operators, and developers moving into the PropTech space: from partnerships on real estate projects to investments in PropTech firms. Real estate companies must embrace change and become more sophisticated and client-focused to compete effectively. The companies that are unable to leverage new technologies and adjust their business models risk being left behind”, says Anda Rojanschi, Partner at D&B.
 
The report includes a look at factors specific to Asia, Europe, and the United States that have global ramifications:
  • The increased competition for assets in Asia is changing the industry in fundamental and often unexpected ways. Many core investors are moving up the risk curve to meet target returns, while others are moving down the risk curve to seek the type of steady but safe yield no longer available from sovereign bonds. Core and opportunistic investors are converging in the value-add space. One result of this phenomenon is the migration of investors into markets and asset classes that in the past did not attract much interest. In particular, fund managers are now considering data centres healthcare assets, affordable housing projects, build-to-rent facilities, student accommodation and senior housing.
  • Europe’s property industry is drawing comfort from the fact that the European Union economy is growing at its fastest pace in a decade, which is supporting occupier demand as well as investment. Much of the growth has been driven by the core economies of Germany, France, Italy, and Spain. For European property professionals, it is hard to dissociate London from the continuing uncertainty around Brexit. However, the report also notes that Asian investors – less bothered by Brexit than their European peers – are looking to the long-term by deploying capital in London.
  • In the U.S., the possible impact of the new federal tax law on real estate is being watched closely. According to the Emerging Trends 2018 mid-year survey of industry professionals in the U.S., 61 percent of respondents believe the new tax law will be good for real estate. Around a quarter of respondents say the tax reform will boost investor demand, and a similar number say it will improve occupier demand. The report notes that the full impact on commercial real estate remains to be seen, but points to three main fiscal levers: foreign investors will be able to invest and repatriate profits more easily than before; U.S. companies that until now parked some of their profits overseas at lower corporate tax rates can repatriate those earnings into the U.S., and the U.S. corporate tax rate will be reduced.



Latest news


New leases

  • E-commerce player 4M Pro&Invest has leased nearly 4,100 sqm of warehouse space in Panattoni Park Poznań XIV. This agreement marks the completion of the leasing of the two completed phases of the development.
  • Panattoni has commenced construction on the latest phase of Panattoni Park Gorzów II, developing a bespoke BTS warehouse for DPD Polska. The facility will encompass 5,300 sqm tailored to the courier company’s operational requirements. DPD Polska is scheduled to begin operations at the new site in August 2026.
  • Romanian strategic advisory firm Infinexa Restructuring has relocated its HQ to GTC’s City Gate South Tower in Bucharest. The move supports their integrated approach to delivering complex debt restructuring, insolvency mandates, and preventive procedures for distressed companies.

New appointments

  • Panattoni has promoted Nick Cripps to the position of Head of International Capital Markets for Europe, the UK, the Middle East, and India. Based in London, Cripps is tasked with leading the firm’s global capital markets strategy across 18 diverse markets. He joined Panattoni five years ago as Head of UK Capital Markets.
  • PSN has expanded its acquisitions team with the arrival of Martin Šrytr as Business Development Manager. Most recently, he served as Real Estate Expansion Manager at Twistcafe Group, supporting the company’s EMEA growth. His previous experience includes consulting at Cushman & Wakefield, advisory roles at Prochazka & Partners, and management positions within IWG.
  • iO Partners has announced key leadership changes within its Czech Republic operations as part of its ongoing business evolution. Milan Kilik has been appointed as the new Head of Office Leasing, with a particular focus on client advisory and team collaboration. Concurrently, Petr Kareš has transitioned into the role of Occupier Business Development Director. In this new capacity, he will be responsible for identifying new market opportunities and integrating services across Tenant Representation, Project Management, and Industrial Leasing.


Latest news

News - CPI Europe sees soaring profit in 2025
30
Mar
2026

CPI Europe sees soaring profit in 2025

by Property Forum
CPI Europe has reported net profit of €513.5 million for 2025 versus €133.5 million in 2024, driven by positive revaluation results of €211.8 million influenced by market trends in yields and rents in the retail sector.  
Read more >
News - Catella’s Head of Strategy: Europe holds its ground amidst global uncertainties
30
Mar
2026

Catella’s Head of Strategy: Europe holds its ground amidst global uncertainties

by Ákos Budai
Despite global uncertainty and stronger competition from other asset classes, Europe’s real estate market is proving more resilient than many expected. In an interview with Property Forum, Petra Blazkova, Head of Research & Strategy at Catella, argues that structural undersupply, index-linked income and disciplined development are keeping the sector on a solid footing, while investors increasingly shift from broad sector bets to highly selective, asset-level strategies.
Read more >
News - Mitiska REIM secures €44 million financing for Polish retail project
30
Mar
2026

Mitiska REIM secures €44 million financing for Polish retail project

by Property Forum
Mitiska REIM has secured €44 million development and investment financing with Bank Pekao for the refurbishment of Europa Centralna convenience centre, which is the largest retail redevelopment project currently underway in Poland.
Read more >


Property Forum ABOUT US

Property Forum is a leading event hub in the CEE real estate industry with over 10 years of experience. We organise conferences, business breakfasts and workshops focused on real estate, in London, Vienna, Warsaw, Budapest, Bucharest, Bratislava, Prague, Zagreb and Sofia, amongst other locations.
Please send press releases to
newsdesk AT property-forum DOT eu
MORE >

CONTACT

NEWSLETTER

 

Property Forum © 2017 – 2026 | Terms & conditions | Privacy policy