European real estate to start new growth cycle, says PWC & ULI report

11
Mar
2025
News - European real estate to start new growth cycle, says PWC & ULI report #Europe #investment #Lisette van Doorn #PwC #Thomas Veith #ULI

by Property Forum | Report

The European real estate market is poised for a new cycle of growth, but lingering uncertainties and global geopolitical tensions call for continued caution, according to a report by PwC and the Urban Land Institute (ULI).


The report, which surveyed thousands of real estate leaders across Europe, the United States, and Asia Pacific, reveals a sense that the market is recovering. However, concerns remain about inflation, interest rates, and the potential impact of global conflicts.

Lisette van Doorn, CEO of ULI Europe, said: "Our annual global weatherglass for real estate investment and development prospects shows that the industry is very keen to turn the page and start a new cycle on the back of lower inflation and subsequent initial interest rate cuts. However, wider (geo)political risks with potential monetary and macro-economic knock-on effects will lead to ongoing uncertainty for real estate investors and managers, and this calls for continued caution." 

Europe is seen as being on a positive trajectory, with central bank rate cuts responding to lower inflation and slower growth. Valuations have reached realistic levels, and there is a sense that the region is well-positioned for growth. However, global geopolitical tensions could cast a shadow over the region's prospects.

Despite these challenges, Europe's commercial real estate market saw its busiest fourth quarter in two years, with transactions totaling €55.6 billion. This positive momentum is expected to continue, with investors showing increasing interest in the region's diverse opportunities, according to the report.

The report identifies several key opportunities and challenges for the European real estate market: The trend towards digital infrastructure is driving record investment in data centers, making it the most promising sector in Europe. 

Meanwhile, the focus on sustainability and decarbonization is creating opportunities for investment in new energy infrastructure and green buildings.

Demographic trends are driving demand for senior and student housing, as well as other types of residential properties, while some traditional sectors, such as retail and value-add offices, are attracting renewed investor interest due to attractive pricing.

“The trend towards operational real estate as a route to creating value is permeating nearly all investment categories,” added Thomas Veith, Global Real Estate Leader at PwC.

Furthermore, some of the challenges for real estate players this year involve the pushback against climate targets and ESG agendas as well as the resilience of hybrid work that continues to dampen new office demand.




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New leases

  • Sirowa Poland has relocated its office in the revitalised mixed-use Centrum Praskie Koneser complex. The international distributor of cosmetic and pharmaceutical brands leased 958 sqm in Building P at the development, in a deal brokered by Savills.
  • International fashion retailer Primark has opened its fifth Romanian store, spanning 3,185 sqm, at ElectroPutere Mall in Craiova, marking its debut in the country's south-west region. The launch follows a €10 million investment.
  • Speedwell has secured four new medical tenants for its Paltim mixed-use urban project in Timișoara. Colegiul Medicilor Stomatologi - Filiala Timiș has leased approximately 105 sqm, with an opening scheduled for November 2026. Concurrently, Paul Bold Dental Solutions will open a 143 sqm dental clinic in November 2026. Ophthalmology clinic ArtVision Med & Sofilens Lux has occupied 172 sqm since January 2026. Lastly, Ziva, a dermatology, aesthetics, and gynaecology clinic, has taken 92 sqm and will officially open in July 2026.

New appointments

  • BNP Paribas Real Estate Poland has expanded its Industrial and Logistics Agency team with the appointments of Joanna Choromańska, formerly of JLL, and Bartosz Wilczyński, previously with CBRE. The new hires bring a combined 34 years of experience in sector sales, lease negotiations, and build-to-suit project delivery to support the division's ongoing growth.
  • Speedwell has expanded its industrial and logistics team with the appointment of Valentin Achim as Leasing and Property Manager for Industrial Developments. Achim brings extensive experience in coordinating commercial and operational activities within the logistics and industrial sectors. In his new role, he will oversee the development and expansion of the company's Spaceplus platform.
  • Colliers has appointed Kata Mazsaroff, Tamás Beck, and Miklós Ecsődi as Equity Partners in Hungary, effective 30 April 2026. Mazsaroff, who joined in 2007, rises to Managing Partner after overseeing a 200 per cent revenue increase since her 2022 appointment as Managing Director. Beck, with Colliers since 1994, has led the Industrial & Logistics division since 2005, facilitating transactions covering 1.9 million sqm of built space and 9.8 million sqm of land. Ecsődi, Head of Occupier Services and Office Agency since joining in 2011, has secured over 450,000 sqm in leases valued above €600 million.


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