European real estate to start new growth cycle, says PWC & ULI report

11
Mar
2025
News - European real estate to start new growth cycle, says PWC & ULI report #Europe #investment #Lisette van Doorn #PwC #Thomas Veith #ULI

by Property Forum | Report

The European real estate market is poised for a new cycle of growth, but lingering uncertainties and global geopolitical tensions call for continued caution, according to a report by PwC and the Urban Land Institute (ULI).


The report, which surveyed thousands of real estate leaders across Europe, the United States, and Asia Pacific, reveals a sense that the market is recovering. However, concerns remain about inflation, interest rates, and the potential impact of global conflicts.

Lisette van Doorn, CEO of ULI Europe, said: "Our annual global weatherglass for real estate investment and development prospects shows that the industry is very keen to turn the page and start a new cycle on the back of lower inflation and subsequent initial interest rate cuts. However, wider (geo)political risks with potential monetary and macro-economic knock-on effects will lead to ongoing uncertainty for real estate investors and managers, and this calls for continued caution." 

Europe is seen as being on a positive trajectory, with central bank rate cuts responding to lower inflation and slower growth. Valuations have reached realistic levels, and there is a sense that the region is well-positioned for growth. However, global geopolitical tensions could cast a shadow over the region's prospects.

Despite these challenges, Europe's commercial real estate market saw its busiest fourth quarter in two years, with transactions totaling €55.6 billion. This positive momentum is expected to continue, with investors showing increasing interest in the region's diverse opportunities, according to the report.

The report identifies several key opportunities and challenges for the European real estate market: The trend towards digital infrastructure is driving record investment in data centers, making it the most promising sector in Europe. 

Meanwhile, the focus on sustainability and decarbonization is creating opportunities for investment in new energy infrastructure and green buildings.

Demographic trends are driving demand for senior and student housing, as well as other types of residential properties, while some traditional sectors, such as retail and value-add offices, are attracting renewed investor interest due to attractive pricing.

“The trend towards operational real estate as a route to creating value is permeating nearly all investment categories,” added Thomas Veith, Global Real Estate Leader at PwC.

Furthermore, some of the challenges for real estate players this year involve the pushback against climate targets and ESG agendas as well as the resilience of hybrid work that continues to dampen new office demand.




Latest news


New leases

  • IAG GBS Poland, the shared services arm of the International Airlines Group (IAG), has finalised a lease renewal for 2,246 sqm of office space within the O3 Business Campus in Krakow. The decision to remain in the current location followed a comprehensive market analysis and workplace audit conducted by Savills.
  • Golden Star Estate has secured two ground-floor tenants at its Warsaw-based Konstruktorska Business Center. 5 SENSES has signed as the new canteen operator, occupying 560 sqm of ground-floor retail space. Concurrently, CONTRACT Meble Biurowe has extended its commitment to the property. The firm, which has operated a publicly accessible showroom at the site since 2021, renewed its lease for 350 sqm on the ground floor.
  • American retailer GAP entered the Romanian market at Fashion House Militari, followed by the launch of an Italian Stefanel store at Fashion House Pallady, with a further Stefanel location scheduled to open shortly in Militari.

New appointments

  • Avison Young has strengthened its Polish leadership with three senior promotions. Patryk Błach ascends to Associate Director within the Investment Advisory Department. Kamil Głowienka has been named Senior Project Manager. Furthermore, Katarzyna Uzar becomes a Valuation and Innovation Specialist, tasked with integrating technological solutions and coordinating global departmental projects.
  • Katarzyna Myjak has joined Axi Immo as Senior Business Advisory Manager, tasked with strengthening the company’s Industrial & Logistics business line.
  • Czech investment group SCF has expanded its team by appointing Jan Simandl as Senior Leasing Team Leader. In this role, Simandl will oversee leasing activities across the company’s commercial property portfolio. He previously worked for CPI Property Group and CBRE.


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