A new purpose for the office is emerging

22
Apr
2021
News - A new purpose for the office is emerging #coronavirus #flexible #global #JLL #office #report

by Property Forum | Report

Close to a year into the pandemic, we have reached an inflexion point. COVID-19 has accelerated the world in ways that will undoubtedly alter the course of business for decades to come, transforming conventional notions of where and how we work. While approved vaccines hold the promise of a return to normalcy when the pandemic recedes, exactly what will our world of work look like and how can companies set themselves up for success? New reports from JLL explore the next chapter of the future of work. They demonstrate that companies with the agility to adapt to new and changing conditions across work, the workforce and the workplace will successfully build their competitive advantage in a post-pandemic world.


A new purpose for the office is emerging

Despite the willingness to continue to work from home on a regular basis post-pandemic, employees still retain a strong affinity for the office. Research suggests the office provides a sense of community and belonging, where remote work has led to gaps in collaboration, leadership and managerial competencies. JLL’s human experience report – which surveyed more than 2,000 global office workers – found that 70% of office workers believe the office environment is more conducive to connecting with teammates to solve complex issues, manage direct reports and connect with leadership.

“The pandemic has accelerated the trend of the office being a space to foster productivity and socialization,” said Neil Murray, JLL’s Global CEO, Corporate Solutions. “Moving forward, however, variety, flexibility and choice will be core tenets of all successful office environments post-crisis.”

Looking toward the future of work following the pandemic, traditional offices will act as the central hub for productivity and collaboration and provide a new purpose of driving sustained human performance, experience and well-being. JLL’s research finds that one in two employees, for instance, consider socialization spaces crucial to their experience in the office in the future. Further, 74% of employees agree that having the ability to go to the office remains fundamental.

Shifting from a workplace-focused to a worker-centric mindset

Companies have already adjusted to greater workplace flexibility as a result of the pandemic, but they will also have to lean into and proactively address changing workforce preferences in order to retain and attract top talent.

With work now truly boundaryless – where 66% of employees expect to be able to work from different locations post-crisis – employees are requesting a safe, productive and seamless experience that satisfies their personal and professional needs. This will require employers to balance the dynamic between the physical and virtual workplace to meet employees’ diverse, changing needs and workstyles.

JLL’s research highlights four worker profiles that suggest employee expectations of the future of work are radically different. The Traditional Office Worker wants to work exclusively in the office; the Free Spirit wants to escape from the traditional office environment; the Experience Lover enjoys human experiences, and the Wellness Addict prioritizes work-life balance. These worker types will need to be front and centre as employers look to build a truly worker-centric workplace that is inclusive of employees’ diverse preferences.

“Many employers are now starting to accept that they may never operate in the way they did pre-crisis again. Employers need to shape their workspaces according to the new ways of working imposed by the pandemic, and reinvent themselves to evolve alongside the workforce, rather than against it,” said Mary Bilbrey, JLL’s Global Chief Human Resources Officer.

The workplace will be different, but just as important

As hybrid work quickly becomes the status quo – with 50% of the workforce wanting to work both in the office and remotely – JLL also expects a significant shift in flexible space operating models. From landlords creating their own flexible space (or partnering with flexible space operators) to corporate occupiers considering a greater dispersion of their footprint to adapt to new working and living patterns, a dispersed, digitally enabled, liquid workforce will characterize the future of work.

“While the COVID-19 crisis has incited a massive paradigm shift in the way we work and live, it is also providing a once in a lifetime opportunity to shape a better future of work,” said Dr. Marie Puybaraud, JLL’s Global Head of Research, Corporate Solutions. “Future successful companies will be those that are bold and proactive in shaping their workplaces according to the changing needs and preferences of a liquid workforce, where solutions are tailored to meet individual employee needs.”




New leases

  • UDH, one of Poland’s largest distributors of premium imported beers, has leased approximately 1,400 sq m of modern warehouse and office space at the Park Rysy Kraków distribution centre. The tenant, which has chosen to expand its operations in southern Poland, was once again represented by AXI IMMO.
  • Golden Star Estate has secured a long-term lease agreement with global technology solutions and consulting provider C&F for nearly 1,900 sqm of office space at the Konstruktorska Business Center. Following the transaction, the property, located in Warsaw’s Mokotów business district, is now almost fully leased. The Polish branch of C&F will officially relocate to the facility at the beginning of 2027.
  • Natland Group has committed to its long-term presence at Prague-based Rohan Business Center through a lease extension covering 2,004 sqm of office space, together with storage facilities and dedicated parking spaces, in a deal brokered by iO Partners.

New appointments

  • Indotek Group has announced the appointment of Diederik Bakker as Group Chief Investment Officer and Group Head of Asset Management. In his new role, the Dutch real estate investment professional will gradually assume responsibility for the company's ITAM (investment, transaction, and asset management) activities across 12 European countries, supporting the next phase of Indotek Group’s growth. His focus includes facilitating sound investment decisions across Europe and developing a group-level portfolio management strategy that combines local market knowledge with international asset management know-how.
  • Peakside Capital Advisors has appointed Bogi Gabrovic to advise the board and support its investment and acquisition activities in Poland. Gabrovic brings more than 25 years of CEE real estate experience to the role, having previously held senior executive positions at CTP, Golub & Company, and White Star Real Estate, where she managed transactions exceeding €2 billion.
  • Katarína Brydone, Jana Vlková and Vendula Maršová have been appointed as the first Equity Partners of Colliers’ Czech business. Brydone brings more than 20 years of experience in international real estate. Vlková has more than 25 years of experience in commercial real estate. Maršová, Partner and Head of Valuation and Advisory Services, brings more than 16 years of experience in real estate valuation and advisory.

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