A new purpose for the office is emerging

22
Apr
2021
News - A new purpose for the office is emerging #coronavirus #flexible #global #JLL #office #report

by Property Forum | Report

Close to a year into the pandemic, we have reached an inflexion point. COVID-19 has accelerated the world in ways that will undoubtedly alter the course of business for decades to come, transforming conventional notions of where and how we work. While approved vaccines hold the promise of a return to normalcy when the pandemic recedes, exactly what will our world of work look like and how can companies set themselves up for success? New reports from JLL explore the next chapter of the future of work. They demonstrate that companies with the agility to adapt to new and changing conditions across work, the workforce and the workplace will successfully build their competitive advantage in a post-pandemic world.


A new purpose for the office is emerging

Despite the willingness to continue to work from home on a regular basis post-pandemic, employees still retain a strong affinity for the office. Research suggests the office provides a sense of community and belonging, where remote work has led to gaps in collaboration, leadership and managerial competencies. JLL’s human experience report – which surveyed more than 2,000 global office workers – found that 70% of office workers believe the office environment is more conducive to connecting with teammates to solve complex issues, manage direct reports and connect with leadership.

“The pandemic has accelerated the trend of the office being a space to foster productivity and socialization,” said Neil Murray, JLL’s Global CEO, Corporate Solutions. “Moving forward, however, variety, flexibility and choice will be core tenets of all successful office environments post-crisis.”

Looking toward the future of work following the pandemic, traditional offices will act as the central hub for productivity and collaboration and provide a new purpose of driving sustained human performance, experience and well-being. JLL’s research finds that one in two employees, for instance, consider socialization spaces crucial to their experience in the office in the future. Further, 74% of employees agree that having the ability to go to the office remains fundamental.

Shifting from a workplace-focused to a worker-centric mindset

Companies have already adjusted to greater workplace flexibility as a result of the pandemic, but they will also have to lean into and proactively address changing workforce preferences in order to retain and attract top talent.

With work now truly boundaryless – where 66% of employees expect to be able to work from different locations post-crisis – employees are requesting a safe, productive and seamless experience that satisfies their personal and professional needs. This will require employers to balance the dynamic between the physical and virtual workplace to meet employees’ diverse, changing needs and workstyles.

JLL’s research highlights four worker profiles that suggest employee expectations of the future of work are radically different. The Traditional Office Worker wants to work exclusively in the office; the Free Spirit wants to escape from the traditional office environment; the Experience Lover enjoys human experiences, and the Wellness Addict prioritizes work-life balance. These worker types will need to be front and centre as employers look to build a truly worker-centric workplace that is inclusive of employees’ diverse preferences.

“Many employers are now starting to accept that they may never operate in the way they did pre-crisis again. Employers need to shape their workspaces according to the new ways of working imposed by the pandemic, and reinvent themselves to evolve alongside the workforce, rather than against it,” said Mary Bilbrey, JLL’s Global Chief Human Resources Officer.

The workplace will be different, but just as important

As hybrid work quickly becomes the status quo – with 50% of the workforce wanting to work both in the office and remotely – JLL also expects a significant shift in flexible space operating models. From landlords creating their own flexible space (or partnering with flexible space operators) to corporate occupiers considering a greater dispersion of their footprint to adapt to new working and living patterns, a dispersed, digitally enabled, liquid workforce will characterize the future of work.

“While the COVID-19 crisis has incited a massive paradigm shift in the way we work and live, it is also providing a once in a lifetime opportunity to shape a better future of work,” said Dr. Marie Puybaraud, JLL’s Global Head of Research, Corporate Solutions. “Future successful companies will be those that are bold and proactive in shaping their workplaces according to the changing needs and preferences of a liquid workforce, where solutions are tailored to meet individual employee needs.”




Latest news


New leases

  • Natland Group has committed to its long-term presence at Prague-based Rohan Business Center through a lease extension covering 2,004 sqm of office space, together with storage facilities and dedicated parking spaces, in a deal brokered by iO Partners.
  • Yareal Polska has expanded the commercial offering at its flagship SOHO mixed-use development in Warsaw’s Praga-Południe district, securing three new lease agreements totaling nearly 500 sqm of ground-floor retail space. The developer has strengthened its tenant roster by signing pet supplies retailer Maxi Zoo, ceramics workshop Alike Pottery Studio, and coffee distributor Unroasted.
  • International flexible office operator SwitchUp has launched its expansion into the Polish market, securing a lease agreement for 2,100 sqm of space at the AFI Office House in Warsaw. The transaction represents the company’s debut contract in Poland, positioning the operator within the first office building of the city’s upcoming Towarowa22 regeneration development. Savills acted as the deal broker.

New appointments

  • Katarína Brydone, Jana Vlková and Vendula Maršová have been appointed as the first Equity Partners of Colliers’ Czech business. Brydone brings more than 20 years of experience in international real estate. Vlková has more than 25 years of experience in commercial real estate. Maršová, Partner and Head of Valuation and Advisory Services, brings more than 16 years of experience in real estate valuation and advisory.
  • BNP Paribas Real Estate Poland has expanded its Industrial and Logistics Agency team with the appointments of Joanna Choromańska, formerly of JLL, and Bartosz Wilczyński, previously with CBRE. The new hires bring a combined 34 years of experience in sector sales, lease negotiations, and build-to-suit project delivery to support the division's ongoing growth.
  • Speedwell has expanded its industrial and logistics team with the appointment of Valentin Achim as Leasing and Property Manager for Industrial Developments. Achim brings extensive experience in coordinating commercial and operational activities within the logistics and industrial sectors. In his new role, he will oversee the development and expansion of the company's Spaceplus platform.


Latest news

News - SHD Real Estate to develop resi project on the shores of Lipno lake
25
Jun
2026

SHD Real Estate to develop resi project on the shores of Lipno lake

by Property Forum
SHD Real Estate is unveiling its residential development, Lipno Vista, with construction scheduled to start in H2 2026. The project will comprise 179 residential units across more than 16,000 sqm, on the shores of Lipno, the largest lake in the Czech Republic.
Read more >
News - UDI Group secures permit for new resi phase in Prague
25
Jun
2026

UDI Group secures permit for new resi phase in Prague

by Property Forum
UDI Group has obtained a building permit for Building A of its SIDE Smíchov Living project. The project in Prague's Smíchov district enters the implementation phase following the building permit for Building B. Building A is the second of three planned buildings, with construction expected to start in Q2 2027.
Read more >
News - Rohde & Schwarz Topex expands offices to 10,000 sqm in northern Bucharest
25
Jun
2026

Rohde & Schwarz Topex expands offices to 10,000 sqm in northern Bucharest

by Property Forum
Rohde & Schwarz Topex, part of the German Rohde & Schwarz group and its centre of competence for Voice Communication Systems, is consolidating its presence on the Bucharest office market through a renewal and expansion transaction at myhive IRIDE | nineteen, owned by CPI Romania.
Read more >


Property Forum ABOUT US

Property Forum is a leading event hub in the CEE real estate industry with over 10 years of experience. We organise conferences, business breakfasts and workshops focused on real estate, in London, Vienna, Warsaw, Budapest, Bucharest, Bratislava, Prague, Zagreb and Sofia, amongst other locations.
Please send press releases to
newsdesk AT property-forum DOT eu
MORE >

CONTACT

NEWSLETTER

 

Property Forum © 2017 – 2026 | Terms & conditions | Privacy policy