A new purpose for the office is emerging

22
Apr
2021
News - A new purpose for the office is emerging #coronavirus #flexible #global #JLL #office #report

by Property Forum | Report

Close to a year into the pandemic, we have reached an inflexion point. COVID-19 has accelerated the world in ways that will undoubtedly alter the course of business for decades to come, transforming conventional notions of where and how we work. While approved vaccines hold the promise of a return to normalcy when the pandemic recedes, exactly what will our world of work look like and how can companies set themselves up for success? New reports from JLL explore the next chapter of the future of work. They demonstrate that companies with the agility to adapt to new and changing conditions across work, the workforce and the workplace will successfully build their competitive advantage in a post-pandemic world.


A new purpose for the office is emerging

Despite the willingness to continue to work from home on a regular basis post-pandemic, employees still retain a strong affinity for the office. Research suggests the office provides a sense of community and belonging, where remote work has led to gaps in collaboration, leadership and managerial competencies. JLL’s human experience report – which surveyed more than 2,000 global office workers – found that 70% of office workers believe the office environment is more conducive to connecting with teammates to solve complex issues, manage direct reports and connect with leadership.

“The pandemic has accelerated the trend of the office being a space to foster productivity and socialization,” said Neil Murray, JLL’s Global CEO, Corporate Solutions. “Moving forward, however, variety, flexibility and choice will be core tenets of all successful office environments post-crisis.”

Looking toward the future of work following the pandemic, traditional offices will act as the central hub for productivity and collaboration and provide a new purpose of driving sustained human performance, experience and well-being. JLL’s research finds that one in two employees, for instance, consider socialization spaces crucial to their experience in the office in the future. Further, 74% of employees agree that having the ability to go to the office remains fundamental.

Shifting from a workplace-focused to a worker-centric mindset

Companies have already adjusted to greater workplace flexibility as a result of the pandemic, but they will also have to lean into and proactively address changing workforce preferences in order to retain and attract top talent.

With work now truly boundaryless – where 66% of employees expect to be able to work from different locations post-crisis – employees are requesting a safe, productive and seamless experience that satisfies their personal and professional needs. This will require employers to balance the dynamic between the physical and virtual workplace to meet employees’ diverse, changing needs and workstyles.

JLL’s research highlights four worker profiles that suggest employee expectations of the future of work are radically different. The Traditional Office Worker wants to work exclusively in the office; the Free Spirit wants to escape from the traditional office environment; the Experience Lover enjoys human experiences, and the Wellness Addict prioritizes work-life balance. These worker types will need to be front and centre as employers look to build a truly worker-centric workplace that is inclusive of employees’ diverse preferences.

“Many employers are now starting to accept that they may never operate in the way they did pre-crisis again. Employers need to shape their workspaces according to the new ways of working imposed by the pandemic, and reinvent themselves to evolve alongside the workforce, rather than against it,” said Mary Bilbrey, JLL’s Global Chief Human Resources Officer.

The workplace will be different, but just as important

As hybrid work quickly becomes the status quo – with 50% of the workforce wanting to work both in the office and remotely – JLL also expects a significant shift in flexible space operating models. From landlords creating their own flexible space (or partnering with flexible space operators) to corporate occupiers considering a greater dispersion of their footprint to adapt to new working and living patterns, a dispersed, digitally enabled, liquid workforce will characterize the future of work.

“While the COVID-19 crisis has incited a massive paradigm shift in the way we work and live, it is also providing a once in a lifetime opportunity to shape a better future of work,” said Dr. Marie Puybaraud, JLL’s Global Head of Research, Corporate Solutions. “Future successful companies will be those that are bold and proactive in shaping their workplaces according to the changing needs and preferences of a liquid workforce, where solutions are tailored to meet individual employee needs.”




Latest news


New leases

  • Premium office operator Hotspot has expanded its flexible workspace footprint within Bucharest's The Mark building by approximately 700 sqm to meet rising corporate demand. The expansion brings the total area of private office and coworking spaces at the Hotspot Workhub sites to approximately 2,552 sqm.
  • Stook Concept has leased a 3,600 sqm module within building C2 at the MLP Bucharest West logistics centre. The facility comprises approximately 3,500 sqm of warehouse space and 100 sqm of offices. The building is in its final construction phase, with handover scheduled for later this quarter. Colliers represented the tenant in the transaction.
  • DXC Technology has extended its lease agreement for office space in Warsaw’s Skyliner tower, securing its tenancy until 2032. The global IT services leader will continue to occupy nearly 4,600 sqm of office space distributed across three floors of the Karimpol Group’s flagship development.

New appointments

  • BNP Paribas Real Estate Poland has expanded its Industrial and Logistics Agency team with the appointments of Joanna Choromańska, formerly of JLL, and Bartosz Wilczyński, previously with CBRE. The new hires bring a combined 34 years of experience in sector sales, lease negotiations, and build-to-suit project delivery to support the division's ongoing growth.
  • Speedwell has expanded its industrial and logistics team with the appointment of Valentin Achim as Leasing and Property Manager for Industrial Developments. Achim brings extensive experience in coordinating commercial and operational activities within the logistics and industrial sectors. In his new role, he will oversee the development and expansion of the company's Spaceplus platform.
  • Colliers has appointed Kata Mazsaroff, Tamás Beck, and Miklós Ecsődi as Equity Partners in Hungary, effective 30 April 2026. Mazsaroff, who joined in 2007, rises to Managing Partner after overseeing a 200 per cent revenue increase since her 2022 appointment as Managing Director. Beck, with Colliers since 1994, has led the Industrial & Logistics division since 2005, facilitating transactions covering 1.9 million sqm of built space and 9.8 million sqm of land. Ecsődi, Head of Occupier Services and Office Agency since joining in 2011, has secured over 450,000 sqm in leases valued above €600 million.


Latest news

News - New guide helps companies choose coworking spaces beyond price
05
Jun
2026

New guide helps companies choose coworking spaces beyond price

by Property Forum
Companies and entrepreneurs looking to lease coworking spaces in Romania can now evaluate the best market options using multiple criteria including economic efficiency, workplace quality and technical specifications, according to a new guide developed by Beyond Space in partnership with Cushman & Wakefield Echinox.
Read more >
News - Bucharest sees the emergence of a new luxury ecosystem
05
Jun
2026

Bucharest sees the emergence of a new luxury ecosystem

by Ovidiu Nicolae
Yitzhak Hagag, Co-founder & Chairman of Hagag Development Europe, spoke to Property Forum about the firm's strategic focus on diversifying into hospitality and energy while maintaining strong growth in its core office and residential segments. He noted that rental income rose by 32% as the company prepares for major luxury retail and hotel project deliveries.
Read more >
News - Hillwood Polska secures €160 million portfolio financing from Pekao
04
Jun
2026

Hillwood Polska secures €160 million portfolio financing from Pekao

by Property Forum
Hillwood Polska has finalised a portfolio financing transaction with Bank Pekao S.A., covering four warehouse projects: Hillwood Rawicz, Hillwood & Lcube Wrocław East, Hillwood Łazy (phases I and II) and Hillwood Łódź Chocianowice. The total credit amount is €160 million. The portfolio covered by the transaction offers a combined 310,000 sqm of leasable space.
Read more >


Property Forum ABOUT US

Property Forum is a leading event hub in the CEE real estate industry with over 10 years of experience. We organise conferences, business breakfasts and workshops focused on real estate, in London, Vienna, Warsaw, Budapest, Bucharest, Bratislava, Prague, Zagreb and Sofia, amongst other locations.
Please send press releases to
newsdesk AT property-forum DOT eu
MORE >

CONTACT

NEWSLETTER

 

Property Forum © 2017 – 2026 | Terms & conditions | Privacy policy