From December 22 this year, customers travelling on the Wielkopolska Motorway will be able to make quick purchases in two Żabka stores located in motorway service areas, the so-called MOPs - Gnilec (the last rest stop before the German border) and Sosna (the first rest stop point after entering Poland from Germany). The new format includes the 9000th and 9001st jubilee stores. The new format is tailored to the needs of travellers, who can benefit from an extended range of hot snacks, coffee, and sandwiches or salads.
"Today we open a new chapter in our development and debut with a unique concept in the country. Responding to the needs of travellers on the A2 motorway, we set up two jubilee stores nos 9000 and 9001 in rest areas for drivers. Our new concept is a friendly place for travellers, where not only can they eat a tasty hot dog or drink coffee, but also take advantage of a wide range of sandwiches, salads, or plant-based products," says Adam Manikowski, EVP, Managing Director, Żabka Polska.
The average time travellers (except professional drivers) spend staying at the motorway service areas (MOPs) varies from 15 minutes to 1 hour. This is the time to make small purchases, eat and rest before continuing their journey. The establishment of Żabka chain stores in these locations, whose products and services are well known to consumers, adds value to the MOPs’ offer. As these stores are open around the clock and additionally equipped with self-service checkouts, shopping in them is quick and convenient and avoids standing in queues. Żabka stores at MOP Gnilec and MOP Sosna are therefore an interesting proposal for people who have little time, looking for a healthier meal alternative (including plant-based food), as well as professional drivers looking for basic supplies and a home-cooked meal.
The interior of the store has a dining area with tables where customers can enjoy a meal and rest during the trip. The total area of each store is approx. 135 sqm and the sales room area is approx. 90 sqm.
