by Property Forum | Report

The future of work is hybrid – this was the main message of Pauline Kwasniak, a Polish-born, Irish-raised digital marketer, founder and event professional who headlined workcloud24’s latest webinar. The organiser summarised the key takeaways of the event.


Remote work and flexibility are the greatest benefits for Gen Z

The labour market has undergone a revolution over the past years. This is the result of both post-pandemic changes and the rebellion of new generations against the existing rules of operation of companies. As it turns out, for the generation called Gen Z, which is just entering the labour market, the greatest benefits are flexibility, trust and the ability to choose the place from which they perform their professional duties.

People want to be able to choose hours of work activity

More and more companies are embracing a four-day working week, especially in the IT sector. Several countries have already successfully tested such work models, among others Japan, New Zealand, Spain or more recently Scotland. In order to meet the expectations of employees, companies adapt the activities and functions to the new times. This is extremely important, especially when the office and the company’s headquarters have changed their meaning a bit.

The office is still important but in a different way

The company’s headquarters or workplaces such as corporate corners, i.e. smaller offices scattered around the city, are still an attractive solution. Mainly due to the social aspect as meeting colleagues in the morning for coffee or organising brainstorming sessions are still important elements in the life of a team.

However, the most important thing is to remain open to the needs of employees, provide them with a sense of stability, trust and flexibility to the extent that they expect.

“Flex solutions are not for everyone. However, it is important to listen to the needs of employees and follow them, responding to their requirements. A lot of trust is important, it will certainly be appreciated. It is the employer’s investment that pays back in the form of a satisfied team that perfectly fulfils its professional obligations,” adds Hubert Abt, CEO of New Work & workcloud24.

workcloud24 is an online platform that develops and deploys digital products and provides services for workspace and workforce management.